The WEB.Effects Impact Benchmarker makes it possible to derive general findings on the most important advertising impact value.
Our pharmaceutical industry special provides an impact into the effect of campaigns on healthcare.
The special examines video ad campaigns and shows how they impacted the most important advertising impact parameters.
This special specifically examines the advertising impact in the fast moving consumer goods sector.
This new study on how to evaluate online campaigns correctly also explores the link between advertising impact and view time.
Continuation of Online Visions 2010: A differentiated analysis of TV-ONLINE multiplying.
“Catch me if you can” explores the fundamental issues of multi-screen use.
Examining online performance over conventional media in media planning.
Learn when to use which video formats in your advertising campaigns.
Identify hidden potential impacts.
Joint study conducted by United Internet Media, Plan.Net Group, Microsoft Advertising Deutschland and Yahoo! Deutschland.
Europe-wide studies on media use – results for Germany.
Creativity sells! Guidelines for creating successful online ads.
The internet as an important information and sales channel for travel.
The primary findings of the first study comparing TV commercials and online video commercials across multiple placements and under valid conditions.