Das Örtliche – something’s missing without the “Ö”
As the leading free telecommunications directory for local searches, over 90% of Germans are familiar with Das Örtliche, and every second person uses this resource at least once a month.
Users can choose from the book, online and mobile search options, as well as apps available for the latest smartphones (iPhone, Android, WindowsPhone, tablets, PC and Mac, as well as various browser add-ons.)
With 11.38 million unique users each month, www.dasoertliche.de is one of the leading providers in local online searches. The mobile app also offers over five million downloads. The 1,055 individual local editions are published by around 100 publishing houses in collaboration with DeTeMedien.
- It is among the top 15 digital offers in Germany with nearly 9.22 million big screen users and 3.42 million small screen users.
- Highly educated users: One in every four is an academic (college/university/technical school graduate).
- A wide range of product interests and strong online affinity: This interest in products translates into a specific intent to buy. The users of Das Örtliche are far more likely to buy than the average internet user, especially in the following product categories: books, tickets for movies/concerts/theatre, hotels/travel and clothing.