Ad impact research – our research solutions for you
From ad pre-testing and impact documentation to sales verification – our portfolio of research services offers elementary solutions for a number of different issues. It will also help you plan and run your campaigns in the most effective way.
The WEB.ADTest thoroughly examines your planned ad and finds potential areas for optimization in advance. If you cannot decide which motif and layout you wish to use for your campaign, it is possible to explore different approaches prior to going live and examine their respective strengths and weaknesses. In the end, you’ll know what comes across best to your audience.
What does your target audience really think? The Target Group Optimizer examines which users are most receptive to your brand and/or product, and who is responding most positively to your message in already running campaigns. Our extraordinary TGP® targeting technology allows you to respond to these findings at any time and adjust the delivery of your ad accordingly.
Our WEB.Effects product range shows how your campaign performs in terms of branding and ad recall. You can find the right impact study for all activities – from cross-media to mobile campaigns.
We can also prepare an individual sales tracking concept. After all, the branding is relevant – but increasing sales is especially important.