The number of targeting products and services has increased dramatically over the past few years – along with the complexity of this market. In order to reach target audiences in an effective, efficient and sophisticated way, it is necessary to thoroughly explore and understand these systems. Quality targeting a là United Internet Media uses four important quality dimensions to better understand and evaluate targeting:
- Data – basis of every targeting system;
- Technology – key to approaching specific target audiences;
- Portfolio – relevant planning target audiences for ideal client solutions;
- Performance – ensure the greatest campaign results and strongest impact.
TGP® stands for quality targeting. To provide as much communication and information as possible, we’ve answered some of the most important questions you should consider when it comes to targeting quality.
Our quality targeting is based on the most extensive pool of first-party data certified in accordance with German data protection laws. This is based on five sources:
- Browsing habits,
- Buying behaviour and
- Media usage data.
United Internet Media also offers targeting services based on outside data in line with all data protection regulations.
Launched in 2004, United Internet Media’s quality targeting looks back on over 10 years of in-house expertise. Our targeting systems use the patented projection algorithm, “Hypervariaten Similaritätsmodellierung™” (“Hypervariate similarity modelling”), to ensure that you reach all users in your target audience.
United Internet Media’s quality targeting allows this single provider to deliver comprehensive solutions, ensuring that your message reaches your specific target audience. You can select and combine individual attributes to define the exact audience you wish to reach. In addition to a wide range of target audience solutions, United Internet Media offers intelligent media management tools, from retargeting to multi-screen targeting – individually customised to meet your campaign goals.
Numerous case studies show that quality targeting from United Internet Media delivers maximum accuracy with a strong impact. Quality targeting’s audience-specific approach lends your message the relevance it needs to make the most of your advertising budget.