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CEO Insights

CEO Insights

Rasmus Giese kommentiert
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aktuelle Entwicklungen.
In Fachbeiträgen analysiert
der UIM CEO Trends, Studien
und Marktzahlen.

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Zielgruppen-Check

Zielgruppen-Check

Mit UIMs 300 Targeting-Merkmalen
können Zielgruppen spezifisch
angesprochen werden.
Im Zielgruppencheck stellen wir
spannende Zielgruppen vor.

Aktuell: Kochbox-Interessierte
Serie "Der Case"

Serie "Der Case"

Tamaris: Ad Bundle als Branding-Booster
Das Ad Bundle für Tamaris entfaltete volle Branding-Wirkung: Markenbekanntheit und Marken-Image stiegen signifikant.

Zum aktuellen Serienbeitrag
Kurzinterview

Kurzinterview

Kurze Fragen - kurze Antworten.
Aktuell: Thomas Rebbe,
Chefredakteur von WEB.DE
und GMX, zum aktuellen
Digital News Report.

Zum aktuellen Blog-Flash
News

Vermarkter-Check 2020: UIM gehört wieder zu den Top-Vermarktern in Österreich

In einer Studie der Kommunikationsagentur Momentum Wien wird das Image der österreichischen Online-Vermarktungsunternehmen untersucht. United Internet Media befindet sich auf einem starken fünften Platz im Gesamt-Ranking und punktet insbesondere in den Bereichen Beratungskompetenz, Umsetzungsqualität und Preis-Leistungs-Verhältnis.

  • von UIM Pressestelle
Best Case

Jeep Compass Sunrider Edition: Roadtrip to Inbox

Im Blog-Format "Der Case" stellen wir erfolgreiche Fallstudien zu Kampagnen vor, die über United Internet Media (UIM) realisiert wurden. Im vorliegenden Fall konnte FCA Germany mit der Inbox Ad auf WEB.DE und GMX gleichermaßen Markensympathie, Image und Nutzeraktivierung für das Jeep Sondermodell "Compass Sunrider Edition" steigern. 

  • von UIM Pressestelle
News

WEB.DE und GMX unter Top 3 im Angebots-Ranking auf Tagesbasis

Mehrere Podiumsplätze für United Internet Media sowie WEB.DE und GMX in den aktuellen daily digital facts der Arbeitsgemeinschaft Online-Forschung vom Mai. Beide FreeMail-Portale platzieren sich unter den ersten drei Angeboten im Ranking auf Tagesbasis – sowohl über alle Geräte hinweg als auch auf dem Small Screen. Diese starke Nutzung hat auch Auswirkungen auf das Vermarkter-Ranking auf Tagesbasis: Mit zehn Millionen Unique Usern auf mobilen Endgeräten findet sich UIM auf dem dritten Platz wieder. 

  • von UIM Pressestelle
News

Über eine Million zusätzliche Nutzer bei WEB.DE und GMX innerhalb eines Monats

In Zeiten von Corona und Home-Office kommt der E-Mail eine noch größere Bedeutung zu. Die Arbeitsgemeinschaft Online Forschung (agof) weist so im März für United Internet Media (UIM) besonders hohe Reichweiten aus. Dabei knackt UIM die 40-Millionen-Marke in der Gesamtreichweite – das entspricht 66,6 Prozent der Internet-Nutzer Deutschlands.

 

  • von UIM Pressestelle
News

WEB.DE und GMX: Small-Screen-Zuwachs von jeweils 2 Millionen Nutzern in einem Jahr

Im April setzt sich der stetig wachsende Small-Screen-Trend weiter fort. Die agof daily digital facts verzeichnen einen deutlichen Zuwachs in der Nutzung der FreeMail-Portale WEB.DE und GMX über mobile Devices - im Vergleich zum Vorjahresmonat nutzen monatlich jeweils 2 Millionen mehr Unique User die Portale über den Small Screen. Das mobile Plus entspricht bei beiden Portalen der Einwohnerzahl der Stadt Hamburg.

  • von UIM Pressestelle
Serie

Zielgruppen-Check: Käufer Online

Tolle Umsatzzuwächse, knallharter Wettbewerb – Online Shopping ist trotz wachsender Konsumentenschar kein Selbstläufer. Die richtige Targeting-Strategie ist für viele E-Shops eine Überlebensfrage. Das Targeting-Angebot TGP von United Internet Media (UIM) hilft dabei, digitale Käufer zielgruppenspezifisch anzusprechen.

 

  • von UIM Experten
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
 Kontakt
Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

 +49 (0) 721 91374-4550

 presse@united-internet-media.de

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Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

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