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Gattungsstudien

Online und seine Mitspieler: Dem digitalen Marketing auf der Spur

Unsere Gattungsstudien erforschen alle wichtigen Themen rund um die Gattung Online bzw. Online im Zusammenspiel mit anderen Medien und untersuchen dabei wie die Kommunikation über verschiedene Kanäle gelingt und welche Anforderungen modernes Storytelling erfüllen muss. Entdecken Sie unsere Gattungsstudien und nutzen Sie die sich daraus ergebenden Empfehlungen als Orientierungshilfe zur Gestaltung Ihrer künftigen Kampagnen:

  • Die Forschungsreihen Catch Me If You Can und Digital Dialog Insights liefern interessante Einblicke in Sachen Multi-Screen-Nutzung und fangen Stimmungen und Meinungen aus digitalen Expertenkreisen ein.
  • Vermarkter-übergreifende Media-Studien sorgen für hohe Allgemeingültigkeit und größtmögliche Objektivität.
  • Studien zu aktuellen Forschungsfragen greifen Themen auf, die die digitale Marketingbranche gerade bewegen.

Research Insights trustedDialog

Wie trustedDialog das Marken-Image der Barmenia und von Witt Weiden stärkt.

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Digital Dialog Insights 2020

In der diesjährigen Ausgabe der DDI liegt der Fokus auf den Themenbereichen Post-Cookie-Ära, Corona-Krise und Künstliche Intelligenz.

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E-Mail für Dich 2.0

Fortführung der Forschungsreihe zur privaten Kommunikation im DACH-Raum.

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E-Mail für Dich

Studie im DACH-Raum zur privaten Kommunikation im Internet.

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Digital Dialog Insights 2017

Studie zur Bedeutung der Customer Centricity für das Dialogmarketing.

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Digital Dialog Insights 2016

Studie zum Status Quo, Trends & Perspektiven im digitalen Dialogmarketing.

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Multi Screen – Der Blick ins Wohnzimmer

Ethnographische Studie, bei der mittels Eye Tracking die Aufmerksamkeits-

verteilung zwischen verschiedenen Screens in 20 deutschen Haushalten untersucht wurde.

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Ich sehe was, was du nicht siehst!

Untersuchung zum Einfluss der Viewability auf den Kampagnenerfolg anhand von Eye Tracking-Daten.

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Online-Abverkaufsstudie des OVK

Analyse des ROI und der Abverkaufsleistung von Online-Werbung anhand von Individuellem Marketing Mix Modeling und Datenbank-Analyse.

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trustedDialog Wirkungsstudie

Branding Booster: Untersuchung der Wirkung

von trustedDialog auf Image und Aktivierung

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Digital Dialog Insights 2019

In der diesjährigen Ausgabe der DDI liegt der Fokus auf intelligentem Marketing mit den Feldern Daten-Management, künstliche Intelligenz sowie Qualität der Werbung.

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In Quality We Trust

Studie zum Vertrauen und Qualität zu Internet-Angeboten wie GMX und WEB.DE sowie der damit einhergehenden Themen wie Werbewahrnehmung und Brand Safety.

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Werbewahrnehmung der Inbox Ad

Eye Tracking und Werbewirkungsstudie mit qualitativen Einzelinterviews zur Inbox Ad.

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Customer Journey meets E-Mail

Lesen Sie mehr dazu in unseren neuen Studie "Customer Journey meets E-Mail" und welche Rolle digitale Screens dabei spielen.

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Catch Me If You Can!

“Catch me if you can” klärt die grundlegenden Fragen der Multi-Screen-Nutzung.

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Digital Dialog Insights 2015

Studie zur Nutzung von Werbung und der Motivation mehr in mobile Werbung zu setzen.

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Newsletter-Studie DACH

Diese Studie zeigt die Relevanz von Newslettern im Alltag und ihre Rolle im Kaufprozess auf. Dabei erhalten Werbetreibende konkrete Empfehlungen für die Newsletter-Gestaltung.

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Digital Dialog Insights 2018

Neue Studie zu Auswirkungen des Daten-schutzes und Perspektiven im digitalen Dialog-Marketing.

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Screen-Nutzung@Home

Wie sieht die private Screen-Nutzung beim Fernsehen – insbesondere auch außerhalb des Raumes aus? Jetzt informieren und die ausführlichen Ergebnisse downloaden.

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Nutzungsstudie Online-Prospekte

Studie zur Nutzung von digitalen Prospekten belegt: Digitale Prospekte stellen eine praktische Hilfe und sinnvolle Ergänzung zum klassischen Prospekt im Briefkasten dar.

 

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Catch Me If You Can! 2.0

Mit dem Update der Multi-Screen-Grundlagen-Studie führen wir die Forschungsreihe zum Parallelkonsum von Medien fort.

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Multi-Screen-Studie Deichmann

Multi-Screen-Kampagne von Deichmann zur Kampagnenwirkung von Online und TV bei synchronisierter Werbeaussteuerung.

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Online-Kampagnen richtig bewerten

Neue Studie zur richtigen Bewertung von Online-Kampagnen und zum Zusammenhang von Werbewirkung und Viewtime.

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Team Marktforschung


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Produktempfehlungen

Optimieren Sie Ihre Kampagnen!

Unsere Research-Lösungen helfen Ihnen nachweislich bei der optimalen Planung und Durchführung Ihrer Kampagnen.

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