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Programmatic Advertising

Programmatic Advertising: Erfolg durch Reichweite, Frequenz, Technologie und Datenqualität

Ohne Targeting mit hoher Datenqualität gibt es kein präzises und wirkungsvolles Programmatic Advertising

United Internet Media bietet Werbungtreibenden die Möglichkeit, Anzeigenplätze automatisiert in Echtzeit zu belegen. Als Top-agof-Vermarkter mit hoher Reichweite und den beliebten, stark-frequentierten Portalen können Zielgruppen in ihrem gewohnten und vertrautem Umfeld erreicht werden. Programmatische Werbung kann seine Stärke jedoch erst entfalten, wenn die Faktoren Reichweite, Frequenz, Technologie und Datenqualität erfüllt sind. Um all das zu gewährleisten, erweitert United Internet Media ständig seine Lösungen. 

CEO-Insight: Diese Trends werden das Werbejahr 2021 prägen

Das Jahr 2021 hat begonnen. Inmitten von Ungewissheiten und vorsichtigen Prognosen lassen sich einige Trends der Werbebranche erkennen. UIM CEO Rasmus Giese analysiert, welche Themen die digitale Werbewirtschaft prägen werden und auf was Marketer jetzt unbedingt achten sollten. So fließen etwa mehr Budgets in Programmatic Advertising: Der Anteil von Display-Kampagnen, die über programmatische Lösungen abgewickelt werden steigt stetig. Hauptgründe sind neue Formate und Werbeplätze, die Vermarkter zusätzlich buchbar machen, aber auch die Möglichkeit der kurzfristigen Buchung.

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OVK Pretargeted Standard Deals – "Der Einkauf erhält qualitativ hochwertigen, vorselektierten Traffic passend zur gewünschten Zielgruppe."

Der Online-Vermarkterkreis hat die Lösung der übergreifenden "Pretargeted Standard Deals" entwickelt, um Werbungtreibenden auch nach dem Ende der Third-Party-Cookies zielgruppengerichtetes Programmatic Advertising zu ermöglichen. Die Standard Deals sorgen für einen effizienten Einkauf der gewünschten Reichweiten in sicheren und hochwertigen OVK Umfeldern. Alexander Peischl, Head of UIM Programmatic & Yield Management, erklärt im Blog-Flash die Vorteile und die Buchung.

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ADAC Autokredit: So funktioniert Werben mit netID

Eine Kampagne, initiiert von UIM in Kooperation mit PREX, Yieldlab und ADITION zeigt: ID-basiertes Werben geht auch ohne Third Party Cookies. Der Single Sign-on-Dienst netID ist mehr als eine gleichwertige Alternative zur Identifikation von Usern. Und das voll datenschutzkonform!

Mehr

United Internet Media bei Events von IAB Europe und BVDW vertreten

Die Werbewirtschaft steht vor großen Veränderungen. Die Branche beschäftigt insbesondere die Frage, wie der Übergang in eine Welt ohne Third-Party-Cookies gelingen kann. Gelegenheit zur Diskussion bieten aktuell virtuelle Veranstaltungen des IAB Europe sowie des Bundesverbands Digitale Wirtschaft. Dabei teilen Fachleute von United Internet Media ihre Insights.

Mehr

UIM auf dem Digital Bash 2020: Datenbasiertes Programmatic Advertising mit netID

Alwin Viereck, Head of Programmatic, Ad Technology & Product bei United Internet Media, stellte in seinem Webinar auf dem Digital Bash 2020 der d3con am 25. November vor, wie datenbasiertes Programmatic Advertising mit dem netID Login funktioniert.

Mehr

Alle Besonderheiten auf einen Blick – große Aufmerksamkeit für Strongbow Cider Rosé Apple durch großflächiges Werbeformat

Neue Farbe, neue Sorte, neuer Geschmack, neue Ausspielung für Österreich: Mit dem Werbeformat der Sitebar auf der Homepage von GMX Österreich, zieht Strongbow Cider Rosé Apple alle Blicke auf sich. Durch die programmatische Fixplatzierung kann die Kampagne schnell und einfach umgesetzt werden. Das Ergebnis: erstklassige Branding-Wirkung und überzeugende Klickraten.

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Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

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 presse@united-internet-media.de

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Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

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