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CEO Insights

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Mit UIMs 300 Targeting-Merkmalen
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Serie "Der Case"

Serie "Der Case"

Tamaris: Ad Bundle als Branding-Booster
Das Ad Bundle für Tamaris entfaltete volle Branding-Wirkung: Markenbekanntheit und Marken-Image stiegen signifikant.

Zum aktuellen Serienbeitrag
Zahl des Monats

Zahl des Monats: Platz 1 für die E-Mail

Nutzungs-Primus: Die E-Mail ist und bleibt der relevanteste digitale Dienst in Deutschland. Dies geht aus einer neuen bevölkerungsrepräsentativen Studie des Marktforschungsinstituts YouGov hervor. Erst auf den Plätzen zwei und drei der wichtigsten Dienste folgen Messenger und dahinter die sozialen Netzwerke.

  • von Kay Städele
News

Mehr als jeder Dritte in Sorge über Echtheit von Nachrichten

Die Top-5-Online-News-Angebote in Deutschland sind Tagesschau.de, das gemeinsame Angebot von WEB.DE/GMX, Spiegel.de, Bild.de und n-tv.de. Online-Nachrichten und etablierten Medienmarken wird insgesamt ein hohes Vertrauen entgegengebracht. Das sind Ergebnisse der Studie "So liest Deutschland Online-Nachrichten" von WEB.DE und GMX. Die Studie der E-Mail- und News-Anbieter untersucht auch die Nutzung von Online-News-Angeboten nach Leserschaft und Intensität.

  • von Kay Städele
Blog Flash

"Hervorragender Return on Investment ein unschlagbares Argument " – UIM Experte Holger Schibbe zu den E-Mail-Marketing Benchmarks

Die neue Ausgabe der Studie "E-Mail-Marketing Benchmarks" von DDV und absolit zeigen, dass die Professionalisierung des E-Mail-Marketings weiter zunimmt. Im Blog Flash erklärt UIM Experte Holger Schibbe, welche Vorteile dies für Unternehmen und Nutzer hat.

  • von Kay Städele
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Zahl des Monats: 34 Prozent

Die Deutschen sind in Konsumlaune, allen voran die Generation Z. 34 Prozent der 16- bis 29-Jährigen haben während der Corona-Pandemie mehr Geld fürs Einkaufen ausgegeben als zuvor. Dies zeigt die "Trendstudie 2021 – Konsum und Kaufkraft" des Online-Vermarkterkreises im BVDW. Die Shoppingfreude hält an – davon profitieren E-Commerce und die E-Mail.

  • von Kay Städele
Zahl des Monats

Zahl des Monats: 578 Millionen

GMX belegt im aktuellen Dezember-Ranking der IVW mit 578 Millionen Visits den ersten Platz unter den meistbesuchten Digitalangeboten. Direkt dahinter folgt WEB.DE. Damit unterstreichen die beiden Portale ihre hohe Bedeutung im Online-Alltag, etwa in der Customer Journey und in der Kommunikation, sowie ihre journalistische Relevanz. 

  • von Kay Städele
Zahl des Monats

Zahl des Monats: 6 Prozent

Die Post-Cookie-Ära steht kurz bevor, doch nur wenige Unternehmen in Deutschland sind gut auf das neue Zeitalter des Data-Driven Marketings vorbereitet. Zu diesem Ergebnis kommt die Studie "Digital Dialog Insights". Dabei stehen zukunftsfähige Lösungen längst bereit: Besonders hohes Potenzial sehen die befragten Experten in ID-basiertem Targeting, zum Beispiel mit dem Login-Standard netID. 

  • von Kay Städele
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