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Aktuell: agof im Januar 2021
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Im Zielgruppencheck stellen wir
spannende Zielgruppen vor.

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Serie "Der Case"

Tamaris: Ad Bundle als Branding-Booster
Das Ad Bundle für Tamaris entfaltete volle Branding-Wirkung: Markenbekanntheit und Marken-Image stiegen signifikant.

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aktuelle Entwicklungen.
In Fachbeiträgen analysiert
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Zum CEO Insight
News

Rekord: GMX erreicht eine Million Unique User in der Schweiz

Die aktuelle Währungsstudie NET-Metrix-Profile 2020-2 belegt: GMX knackt den Rekord von einer Million Schweizer Nutzer. Im Vergleich zum Vorjahr weisen die stationären Angebote des FreeMail-Portals somit einen Zuwachs von rund sieben Prozent aus. Auch die mobilen Angebote wachsen deutlich: Nach internen Messungen greifen jeweils mehr als eine halbe Million Unique Clients auf GMX über den mobilen Browser bzw. die App zu. Durch das erhöhte Informationsbedürfnis in Corona-Zeiten wird auch der redaktionelle Inhalt deutlich mehr aufgerufen.

  • von UIM Pressestelle
Autorenbeitrag

Eye-Tracking-Wirkungsstudie: Der Augenblick der Wahrheit

Eine Testkampagne mit dem Kunden DriveNow untersuchte das Werbewirkungspotenzial des nativen Formats Inbox Ad. Mittels einer Eye-Tracking-Studie ließ United Internet Media (UIM) dazu die durchschnittliche Betrachtungsdauer, die Aufmerksamkeitsspanne und die Werbeakzeptanz messen. Ergänzende qualitative Interviews ergaben zudem, dass das Infeed-Format auf die Nutzer besonders ansprechend und attraktiv wirkt. UIM CEO Rasmus Giese über die Ergebnisse der Eye-Tracking-Studie.

  • von Rasmus Giese
Umfrage

Journalisten-Umfrage: Digital Detox

Digitale Kommunikation, Arbeit am Computer, das Smartphone ständig griffbereit, Streaming – Screens sind praktisch überall. Wir haben Journalisten von ADZINE, Onlinemarketing.de, Kress und Internet World Business gefragt, wie sie damit umgehen und was sie vom "digitalen Entgiften", dem Digital Detox halten.

  • von Branchenexperten
Umfrage

Smartphones boomen – doch deutsche Unternehmen nutzen dies nicht

Mobile Advertising wächst enorm: Aktuelle Zahlen des Marktforschers Nielsen zeigen einen Anstieg der Werbung auf mobilen Endgeräten um ein Drittel (33,2 Prozent) im Vergleich zum Vorjahr. Damit liegen die Werbeausgaben in diesem Bereich bei 424 Millionen Euro in den ersten drei Quartalen 2017. Im Vorjahreszeitraum waren es lediglich 318 Millionen Euro. Doch es gibt noch viele Baustellen, denn deutsche Unternehmen nutzen das enorme Potenzial bisher nicht. Im Blog-Format "Nachgefragt" erklärt Journalist Maximilian Feigl, was Unternehmen tun können, um diesem Trend entgegenzusteuern.

  • von UIM Pressestelle
News

Neuzugang im agof Vorstand: Dr. Wenzel Drechsler verstärkt das Vorstandsteam

Auf ihrer jüngsten Mitgliederversammlung hat die Arbeitsgemeinschaft Online-Forschung ihr Vorstandsteam gewählt. Neben fünf Wiederholungstätern gehört nun auch UIM Marktforschungs- und Mediaberatungsleiter Dr. Wenzel Drechsler zur Vorstandsriege. Er wird künftig die Sektion Mobile unterstützen.

  • von Linda Schwarz
Umfrage

Wie verändert das Smartphone den Journalismus? – Das sagen Fachredakteure

Je weiter die Nutzung des Internets über das Smartphone voranschreitet, desto stärker wird der Einfluss dieser Kanäle. Der mobile Traffic hat auf vielen Seiten den stationären Traffic überholt. Dies führt zu einer anderen Darstellung von Inhalten – auch bei News-Seiten. Unsere Journalistenumfrage zeigt, dass das Smartphone den Journalismus verändert. Das liegt nicht nur am kleineren Bildschirm, sondern auch an der Nutzungssituation: "Die Konsumenten sind flüchtiger und leichter abzulenken."

  • von Branchenexperten
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 Kontakt
Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

 +49 (0) 721 91374-4550

 presse@united-internet-media.de

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Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

Callback

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