• backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Angebote atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Jobs & Karriere atom/icon/chevron/red
      • Aktuelle Jobs atom/icon/chevron/red
      • Professionals atom/icon/chevron/red
      • Absolventen atom/icon/chevron/red
      • Studenten atom/icon/chevron/red
      • Warum United Internet Media? atom/icon/chevron/red
      • Bewerbungstipps atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
      • DMVÖ atom/icon/chevron/red
    • Unsere Partner atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • DE
    • DE
    • CH
    • AT
    • EN

DE
  • DE
  • CH
  • AT
  • EN


DE
  • DE
  • CH
  • AT
  • EN

  • backBtn Portfolio atom/icon/chevron/red
    • backBtn Online atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Verzeichnismedien atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Mobile atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn E-Mail Apps atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn International atom/icon/chevron/red
      • backBtn GMX Österreich atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX Schweiz atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mail International atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Produkte und Lösungen atom/icon/chevron/red
    • backBtn Display Advertising atom/icon/chevron/red
      • backBtn Premium-Formate atom/icon/chevron/red
        • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Halfpage Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In-Text Video Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 1:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Baseboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Carousel Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Exclusive Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Prospekte atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Understitial atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Basic-Formate atom/icon/chevron/red
        • backBtn Ad Bundle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 6:1/4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn (Wide) Skyscraper atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Super Banner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Flex Ads atom/icon/chevron/red
        • backBtn Flex Ad 6:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 1:1 atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn In-Stream atom/icon/chevron/red
        • backBtn Bumper Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Pre-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Post-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Shuffle Roll atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Sonder-Formate atom/icon/chevron/red
        • backBtn MillionenKlick atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Events atom/icon/chevron/red
      • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brandformance atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Bridge Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic Wall atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Event atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Double Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Flagship atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HomeFrame atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Welcome Back Layer atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Wallpaper atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Programmatic Advertising atom/icon/chevron/red
      • backBtn Werbeformate atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Dealtypen atom/icon/chevron/red atom/icon/chevron/red
      • backBtn OVK Pretargeted Standard Deals atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Native Advertising atom/icon/chevron/red
      • backBtn Branded Content atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Special atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Individuelle Specials atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Video Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Routenplaner atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Service-Integration atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Themen Specials atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Dialog Solutions atom/icon/chevron/red
      • backBtn Direct E-Mail atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-CoRegistrierung atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Exklusiv-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Multi-Sponsor-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Prospekte atom/icon/chevron/red atom/icon/chevron/red
      • backBtn trustedDialog atom/icon/chevron/red
        • backBtn Qualitätsstandard atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Insights atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Kunden atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Partner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Vorteilswelt atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.Cent sammeln atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Targeting atom/icon/chevron/red
      • backBtn Database Targeting atom/icon/chevron/red
        • backBtn CRM Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Retargeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customised Targeting atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Behavioural Targeting atom/icon/chevron/red
        • backBtn TGP Zielgruppen atom/icon/chevron/red atom/icon/chevron/red
        • backBtn TGP Technologie atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Technical Targeting atom/icon/chevron/red
        • backBtn Multi Screen Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Wetter-Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Content Targeting atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Personalisierte Werbung atom/icon/chevron/red atom/icon/chevron/red
    • backBtn TV-Synchronisation atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Viewability (vTKP) atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Research atom/icon/chevron/red
    • backBtn Werbewirkungsforschung atom/icon/chevron/red
      • backBtn WEB.ADTest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.Effects atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Online-Studien atom/icon/chevron/red
      • backBtn Benchmarker atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Gattungsstudien atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2020 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Werbewirkungsstudie trustedDialog atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2019 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Newsletter-Nutzung atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail für Dich 2.0 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In Quality We Trust atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2018 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Screen-Nutzung@Home atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Inbox Ad Eye Tracking & Werbewirkung atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail für Dich atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2017 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customer Journey meets E-Mail atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Nutzungsstudie digitale Prospekte atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2016 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Catch Me If You Can 2.0 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2015 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Ich sehe was, was du nicht siehst! atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Online-Abverkaufsstudie des OVK atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Multi-Screen-Studie Deichmann atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Der Blick ins Wohnzimmer atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Gemeinschaftsstudie Meetrics atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Catch Me If You Can atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Quality Features atom/icon/chevron/red atom/icon/chevron/red
  • backBtn Services atom/icon/chevron/red
    • backBtn Media Consulting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn One Stop Services atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Events & Termine atom/icon/chevron/red
      • backBtn JETZT Summit 2021 atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Newsletter atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Showroom atom/icon/chevron/red
    • backBtn Best Cases atom/icon/chevron/red
      • backBtn Branding atom/icon/chevron/red
        • backBtn Apollo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tamaris atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Fiat atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Volkswagen atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tchibo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn OTTO atom/icon/chevron/red atom/icon/chevron/red
        • backBtn UPC Schweiz atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Branding-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Dialog atom/icon/chevron/red
        • backBtn Jeep atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DR. GRANDEL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn hessnatur atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DriveNow atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Travelzoo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Parship atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Dialog-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn ADGallery atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Angebote atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Jobs & Karriere atom/icon/chevron/red
      • Aktuelle Jobs atom/icon/chevron/red
      • Professionals atom/icon/chevron/red
      • Absolventen atom/icon/chevron/red
      • Studenten atom/icon/chevron/red
      • Warum United Internet Media? atom/icon/chevron/red
      • Bewerbungstipps atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
      • DMVÖ atom/icon/chevron/red
    • Unsere Partner atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • DE
    • DE
    • CH
    • AT
    • EN
atom/icon/chevron/red Targeting

Technical Targeting

atom/icon/chevron/red
  • Multi Screen Targeting atom/icon/chevron/red
  • Wetter-Targeting atom/icon/chevron/red
  • Content Targeting atom/icon/chevron/red
  • Home
  • Produkte und Lösungen
  • Targeting
  • Technical Targeting
  • Content Targeting

Content Targeting

Content Targeting ermöglicht es, redaktionelle Themenumfelder für die zielgruppenspezifische Ansprache von Nutzern heranzuziehen. Nutzen Sie die starken und vertrauenswürdigen Markenumfelder von WEB.DE und GMX, um Ihre Online-Kampagne im dazu passenden redaktionellen Umfeld zu platzieren. Profitieren Sie bei der Kampagnenaussteuerung von den Emotionen, die das Umfeld erzeugt und stärken Sie somit die Verschmelzung zwischen Werbung und Inhalt. Wir bieten Ihnen für jeden Bedarf das passende Umfeld:  Von „A“ wie Auto bis „Z“ wie Zins gibt es redaktionellen Content zu den unterschiedlichsten Themenbereichen.

Es stehen Ihnen zwei unterschiedliche Ausprägungen des Content Targetings zur Verfügung.

► Keyword Targeting

Beim Keyword Targeting werden einzelne Begriffe und Schlagworte definiert, die zur Kampagne passen. In den Magazinen sind zu jedem redaktionellen Text relevante Keywords hinterlegt, die den Inhalt des Textes darstellen. Bei der Ausspielung der Kampagne werden die redaktionellen Inhalte nun nach den gewünschten, zur Kampagne passenden Keywords gescannt. Die Werbung wird somit neben einem thematisch passenden Artikel platziert - z.B. Autowerbung in einem Artikel in welchem Schlagworte wie Auto, Verkehr, Fahrzeug, PKW, Stau, Reifen, Motor, Benzin oder Herstellermarken bzw. Modellnamen vorkommen.

► Environment Targeting

Das Environment Targeting bedient sich eines umfeldspezifischen Ansatzes. Anstatt einzelne Keywords zu definieren werden ein oder mehrere Themenbereiche bestimmt, die für eine Kampagne relevant sind. Die Kampagne wird dann in einer dazu passenden redaktionellen Themenrubrik ausgespielt. So könnte beispielsweise Werbung für einen Online-Bezahldienst in Rubriken wie Reise oder Digitales platziert werden.

Wir beraten Sie gerne, welche Herangehensweise für Ihre Kampagne am besten geeignet ist!


 Kontakt
Ihr Kontakt bei Fragen

Ihr Kontakt bei Fragen

 +49 (0) 721/91374-1717

 info@united-internet-media.de

Callback

Zielgruppenansprache

Größte Zielgruppenvielfalt

Zielgruppenansprache mit maximaler Reichweite und minimiertem Streuverlust. Zur Übersicht!

Personalisierte Werbung

Mit vielfältigen Kombinations-möglichkeiten von Targeting und Layout kreative Ideen umsetzen. Erfahren Sie mehr!


  • Sitemap
  • AGB
  • Impressum
  • Datenschutzhinweis