WEB.DE is the top provider of e-mail accounts in Germany and one of the leading portals for daily internet access. With 42-time winner WEB.DE FreeMail and extensive content in the areas of search, information and services, WEB.DE has established itself as an access point to the online world and a base camp for digital communication. Around 20,76 million unique users of all ages, social classes, regions and interests on WEB.DE provide the ideal requirements for effective, targeted and broad reach online marketing month after month – with practically no loss.
The substantive reach means adding the criterion of frequency to the key figure of reach. This reflects how intensively a website is used. Viewing these two values in combination allows for a qualitative assessment of a platform’s reach. The substantive reach is used to derive how many users have frequent contact with the site each month, on at least 15 occasions.
The intense traffic on WEB.DE can be seen in the following diagram: 15,30 million of the 20,76 million total unique users generate more than 15 contacts per month. This means that three of every four WEB.DE users create more than 15 contacts per month.
Reach Top-10 Angebote (+ GMX)
Unique User (Mio.)
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DER SPIEGEL SPM
Source: agof daily digital facts 2021-11; United Internet Media; Basis: Onliner-WNK 16+ (Internet User over past 3 months); Own calculation: contact distribution top 10 offers on individual month basis (in millions of UU)