Dynamic Creative Optimization
One Template – A Whole Lot of Possibilities
Our Dynamic Creative Optimization (DCO) gives you maximum flexibility over the long term: Create a template which allows you to define and optimize various contents and components (such as product illustrations, background images, CTA buttons, headlines, slogans, prices, etc.)– as often as you like, depending on your marketing goal, target group or other targeting criteria such as weather, time of day or season.
Once set up, your ad creatives are dynamically delivered in the online ad formats you have chosen. Thanks to the use of product data feeds, changes during the course of the campaign can be easily and conveniently implemented, plus you can react flexible to current events (for example, in sports, regional celebrations and festivities). That makes your advertisement even more relevant – improving the performance indicators of your campaign accordingly!
Personalised Advertising with Dynamic Ads
Dynamic Ads can be precisely customized to the target groups relevant to you, as they are created automatically in real-time using layout elements from the template adapting the one suitable for the current user. Therefore, particularly suppliers with a wide product range can now focus on advertising more specific, and with the combination of various TGP Targeting criteria benefit from the entire range of our portfolio.
Whether you’re in the fashion, automotive, travel or insurance industry: With Dynamic Ads United Internet Media offers you an elegant solution in delivering your advertising message directly and with wide reach to the right person.
Your Benefits with Dynamic Ads From United Internet Media
- Make the most of user relevant and individual advertising
- Less production effort for your ad creation in the long term: save costs and time
- Thanks to various combination options with Targeting and layout concepts, creative ideas can be realised quick and easy, plus valuable campaign insights gained
- Multi Screen functionality
- Use TGP Target Groups to benefit from the greatest possible reach of our portfolio– with minimal loss
With the advantages of DCO, the potential of your display campaigns can be fully realised with more than just one objective. Target your customers with relevant advertising that addresses them individually and in a sustained way!