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  • TGP Target Audiences

Predictive Behavioural Targeting

Target Group Planning (TGP) is United Internet Media’s award-winning behavioural targeting technology, delivering the broadest, deepest pool of high-quality data along with the greatest variety of target audiences on the market today. Our target system makes it possible for you to achieve the greatest possible reach and accuracy.

Thanks to our many years of targeting expertise, TGP stands for a strong communication brand – a trusted, high-traffic online environment with quality reach as well as data storage and certified protection “made in Germany”. With TGP, you can directly book and reach your target audiences according to sociodemographic characteristics, psychography, browsing habits, real buying data and media use. In addition to our classic TGP target groups, we also offer an intelligent target group approach with TGP Intent with new unique possibilities for optimal customer contact.

Gain a complete overview of all available target groups.

All bookable target group characteristics at a glance!

 Download
  • TGP Target Audiences
  • TGP Technology

TGP Geography

Is your target audience regional – for example all users in Berlin, Hamburg or the Free State of Bavaria? More

TGP Business

Do you want to reach decision makers, freelancers and small businesses directly? More

TGP Media

Do you want to use a cross-media approach to reach users across multiple screens? More

TGP Demography

Does your target audience consist of high-earning women between the ages of 20 and 49? More

TGP Lifestyle

Can you categorise your customers into groups like Young Explorers, Urban Professionals or LOHAS? More

TGP Intent

You want to reach users based on smart data from the digital Customer Journey? More

TGP Affinity

Is your target audience interested in a specific topic, such as automobiles, finances or travel? More

TGP Consumer

Do you want to target your (FMCG) buying audience according to their shopping carts or locations? More

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Target Group Approach

Greatest diversity of target groups

Addressing target groups with maximum reach and minimized media losses. Overview

Personalized Advertising

Implement creative ideas with a variety of possible combinations of targeting and layout. Find out more!

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