Predictive Behavioural Targeting

Target Group Planning (TGP) is United Internet Media’s award-winning behavioural targeting technology, delivering the broadest, deepest pool of high-quality data along with the greatest variety of target audiences on the market today. Our target system makes it possible for you to achieve the greatest possible reach and accuracy.

Thanks to our many years of targeting expertise, TGP stands for a strong communication brand – a trusted, high-traffic online environment with quality reach as well as data storage and certified protection “made in Germany”. With TGP, you can directly book and reach your target audiences according to sociodemographic characteristics, psychography, browsing habits, real buying data and media use.

All established TGP target audiences can also be managed and booked for mobile media.

TGP Geography

Is your target audience regional – for example all users in Berlin, Hamburg or the Free State of Bavaria? More

TGP Business

Do you want to reach decision makers, freelancers and small businesses directly? More

TGP Media

Do you want to use a cross-media approach to reach users across multiple screens? More

TGP Demography

Does your target audience consist of high-earning women between the ages of 20 and 49? More

TGP Lifestyle

Can you categorise your customers into groups like Young Explorers, Urban Professionals or LOHAS? More

TGP Affinity

Is your target audience interested in a specific topic, such as automobiles, finances or travel? More

TGP Consumer

Do you want to target your (FMCG) buying audience according to their shopping carts or locations? More