Customised Targeting
Create your own individual target audience with our Customised Targeting
These can be formed on the basis of technical data sources, and are available on all United Internet Media portals.
Automatic Audience
A standardized targeting feature is not available for your desired audience or you are unsure which audience primarily addresses your product? „Automatic Audience“ enables us to map target audiences automatically - without long lead times but with a comprehensive report on key audience characteristics after completing an online campaign. This self-learning target group signals its interest by responding to campaign clicks. Therefrom, during the campaign, the target group is repeatedly analyzed with regards to its characteristics while the advertisement is shown to similar users on our portals. This leads to a constant optimization and qualification of your individual target group.