Create your own individual target audience with our Customised Targeting
These can be formed on the basis of individual surveys, statistical twins or technical data sources, and are available on all United Internet Media portals.
Are you looking for a customised FMCG solution? We work with the GfK ConsumerScan Panel experts to develop a solution in line with the specific needs of your FMCG target audience. Take advantage of all of the KPIs from the ConsumerScan Panel, such as the shopping basket, product group or brand, and effectively reach your customised target audience online.
Your individual TGP Consumer target audience is the perfect tool to respond flexible to market demands. The cross-media link also ensures that you can measure the performance of your online campaign across all media.
With „Survey Audience“ we are able to build individual target audiences by OnSite Surveys on our portals on your behalf. In doing so you can trust our inhouse market research team and its long-term expertise regarding the preparation and design of surveys, precisely tailored to your needs and exclusively available to you if you wish so.
A standardized targeting feature is not available for your desired audience or you are unsure which audience primarily addresses your product? „Automatic Audience“ enables us to map target audiences automatically - without long lead times but with a comprehensive report on key audience characteristics after completing an online campaign. This self-learning target group signals its interest by responding to campaign clicks. Therefrom, during the campaign, the target group is repeatedly analyzed with regards to its characteristics while the advertisement is shown to similar users on our portals. This leads to a constant optimization and qualification of your individual target group.