Four Quality Dimensions
Quality Targeting with Target Group Planning (TGP) helps you better understand the subject of targeting based on four Quality Dimensions – allowing you to clearly evaluate the right options for your goals:
- Data – the basis of every targeting system
- Technology – the key to reaching specific target audiences
- Portfolio – offers relevant planning audiences for ideal client solutions
- Performance – ensures maximum campaign success and the strongest impact
Data – reliable information provides the foundation
Quality Targeting made by United Internet Media not only offers the broadest but also the deepest database of first-party quality data on the entire market. This promise is based on five reliable sources:
socio-demographic features, browsing habits, psychography,
purchasing behaviour and media-usage data
Our Quality Targeting offer is fully certified according to strict German data protection guidelines and thus guarantees the most possible security. Futhermore, as United Internet portals such as WEB.DE, GMX and 1&1 represent an familiar and high-frequented environment for users,
United Internet Media provides its advertisers real quality coverage.
Technology – innovations with the right expertise
In 2004 United Internet Media launched its Quality Targeting, enabling us to provide our customers unique in-house expertise from more than ten years of experience and development. Based on the patented Hypervariant Similarity Modeling™ calculation algorithm. Our targeting systems use a patented projection algorithm to specifically reach all of the users that belong to your target audience – with user frequency capping as needed to effectively reach your target audience across all screens.
Portfolio – comprehensive solutions for all areas
Quality Targeting by United Internet Media enables true 360 ° solutions from a single source and addresses your advertising message precisely to your individually defined target group. Furthermore, compile the individual attributes of your audience to efficiently reach them according to your requirements. In addition to multi-faceted target audience solutions, you can utilise an entire series of smart media management tools. From high-performance Retargeting to innovative Multi Screen Targeting, each service module can be individually combined to achieve your campaign goals.
Performance – efficiency that pays off
Benefit from maximum accuracy with an significant increase in efficiency! With extensive case studies, we are able to prove to you in writing that Quality Targeting by United Internet Media fulfills this special promise confidently. However, by optimizing your target group-oriented approach, our strong accuracy in reaching specific audiences makes your advertisement not just more relevant, but creates the best-possible foundation for using your advertising budget effectively. Whether across broad audiences or top segments – United Internet Media provides extensive and effective targeting solutions for every case.