Technical Targeting: Play out your campaign more efficiently

Downloadcenter
Company
- Management
- Association Work
  - AGOF
  - BVDW
  - AGMA
  - IAB Europe
  - DDV
  - IVW
  - DMVÖ
- Associates
Newsroom
Contact
- Sales offices
- Campaign Management
EN
- DE
- CH
- AT
- EN

Downloadcenter
Company
- Management
- Association Work
  - AGOF
  - BVDW
  - AGMA
  - IAB Europe
  - DDV
  - IVW
  - DMVÖ
- Associates
Newsroom
Contact
- Sales offices
- Campaign Management
EN
- DE
- CH
- AT
- EN

Technical Targeting

Technical targeting is an outstanding way to refine how you approach your target audience in addition to conventional audience characteristics. It is a perfect way to manage advertising activities in line with the user’s current use situation. United Internet Media’s technical targeting offers a variety of technical parameters you can use to control your campaign.

For example, you can customise the display of your ad to the software and hardware environments of internet users relevant to you. For example, this ensures the correct display of ads across various devices and browsers, and can also exclude any operating systems that might not be of interest to you.

Technical parameters can also incorporate criteria such as weekdays and times, as well as the weather or connection status of a device.

Multi Screen Targeting including frequency capping represents one special feature of technical targeting. This makes it possible to efficiently plan and address your campaigns across all screens.

United Internet Media is the first German marketer to offer truly complete user frequency capping across all devices and ad formats.

Browser Targeting

Your target group uses a particular browser to surf the internet?

Then efficiently promote your product by targeting your audience via Browser Targeting.

Provider Targeting

Does your target group use certain network providers?

With our Provider Targeting, you can target customers of different DSL or mobile communication providers in a targeted manner.

Connection Targeting

You would like to be sure that your advertising spot is played smoothly without interruption?

With our connection targeting you can approach only users who are connected through Wi-Fi- or LTE-technology.

Operation System Targeting

You sell software for a specific operation system?

With our operation system targeting you can reach your target group efficiently.

Device Targeting

Is your goal to promote offers and gadgets associated with a specific terminal device?

Our Device Targeting enables you to reach users on the basis of the device they use.

Time Targeting

You know exactly when your target group is online or you aim to extend users' contact with your classic media campaign via the online channel?

Then reach your online target group as they head home from work, on the weekend or in the morning.

Target Group Approach

Greatest diversity of target groups

Addressing target groups with maximum reach and minimized media losses. Overview

Personalized Advertising

Implement creative ideas with a variety of possible combinations of targeting and layout. Find out more!