Content Targeting makes it possible to use editorial environments to reach specific groups of users. Our popular, trusted WEB.DE and GMX online portals are ideal choices for running your online campaign in an appropriate editorial environment. While managing your campaign, you’ll benefit from the emotions created by this environment to strengthen the connection between the ad and content. We have the right space for every requirement – with editorial content on all different types of topics, from “A” for auto to “Z” for zebra.
We have two different types of content targeting available.
► Keyword Targeting
Keyword Targeting involves defining individual terms and keywords related to the campaign. Relevant keywords describing the content of the text are saved for every editorial text in the magazines. When the campaign runs, the editorial content is then scanned for the desired keywords relevant to the campaign. This ensures that the ad is placed next to an article with a similar theme – e.g. an automotive ad in an article with keywords such as car, traffic, vehicle, traffic jam, tires, engine, gasoline, or in which the manufacturer brands or model names appear.
► Environment Targeting
Environment Targeting takes an environment-specific approach. Instead of individual keywords, one or more topic areas relevant to the campaign are defined. The campaign then runs in a related editorial category. For example, advertising for an online payment service could appear in categories such as travel or digital.