WEB.Effects
WEB.Effects – what impact does your ad have?
The WEB.Effects product family illustrates the most important marketing-specific ad impact indicators by using a variety of different key figures.
The following aspects are examined and evaluated:
- Awareness
- Sympathy
- Image
- Activation
How can we work together to improve these key figures? Can your current campaign increase these relevant ad impact parameters to your advantage, e.g. brand image or willingness to purchase? What measures are appropriate to achieve this impact?
No two campaigns are alike. This is why United Internet Media has impact studies for a wide range of issues:
- WEB.Effects Basic: general ad impact research by comparing control and contact group in terms of impact indicators.
- WEB.Effects Plus: differentiated ad impact research, compares a control group with multiple contact groups in terms of impact indicators, depending on the issue.
- WEB.Effects Premium: detailed ad impact research, we cooperate with external research institutes to use additional methods depending on the issue, e.g. implicit methods.
The detailed and qualified results from the study you use will reveal which measures are suitable to optimize your marketing and communication strategy going forward. We can e-mail you additional details upon request.