WEB.Effects

WEB.Effects – what impact does the ad have?

The WEB.Effects product family illustrates the most important marketing-specific ad impact indicators by using a variety of different key figures.

The following aspects are examined and evaluated:

Media habits
Brand/product awareness
Ad recall
Brand/product use
Brand/product image
Intention/willingness to purchase
Sociodemographics

How can we work together to improve these key figures? Can your current campaign increase these relevant ad impact parameters to your advantage, e.g. brand image or willingness to purchase? What measures are appropriate to achieve this impact?

No two campaigns are alike. This is why United Internet Media has impact studies for a wide range of areas:

WEB.Effects for classic display campaigns
WEB.Effects Extended for long-term online campaigns
WEB.Effects Advertorial for service integrations
WEB.Effects Crossmedia for cross-media campaigns
WEB.Effects Mobile for mobile campaigns

The detailed and qualified results from the study you use will reveal which measures are suitable to optimise your marketing and communication strategy going forward. We can e-mail you additional details upon request.