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  • Home
  • Research
  • Online Studies
  • Category Studies

Category Studies

Online and other players: Tracking digital marketing.

Our category studies examine all important issues involving the online category on its own or in cooperation with other media and examine how commuication works across various channels and the challenges facing mordern storytelling. Browse through our category studies and use recommendations of valuable guidance in helping you design future campaigns:

  • The Catch Me If You Can research series provides interesting insights into multi-screen usage, and also incorporate voices and opinions from digital experts.
  • Comprehensive media studies are more universal and ensure the greatest possible objectivity.
  • Studies on the latest research issues explore issues currently impacting the digital marketing industry.

Catch Me If You Can! 2.0

With the Update of this Multi Screen study we continue with our research for paralle media consumption. More

Evaluate Online Campaigns Correctly

This new study on how to evaluate online campaigns correctly also explores the link between advertising impact and view time. More

Catch Me If You Can!

“Catch me if you can” explores the fundamental issues of multi-screen use. More More

Online Visions 2012

Continuation of Online Visions 2010: A differentiated analysis of TV-ONLINE multiplying. More

Brands in (E)Motion

Learn when to use which video formats in your advertising campaigns. More

Online-Visions 2010

Examining online performance over conventional media in media planning. More

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Learn more

Optimize your campaigns!

Our research solutions can have an evidently significant effect on the optimal planning and performance of your campaigns. More

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