Brands in (E)Motion
The truth about the impact of video advertising on the internet
Online video advertising is enjoying a lasting boom, increasingly becoming an indispensable aspect of classic brand communication. This was reason enough for us to take a detailed look at the mechanisms involved in the most important online video formats – in-page, in-stream and bridge ad – in an extensive study spanning multiple advertisers.
- Online video ads work in every format – but do best with in-page placements.
- In-page has an unbeatable image impact.
- In-stream formats caused reactions that could damage the image of the advertising brand.
The study covered the differences between the formats in a reliable, in-depth way. It provides some reliable points of reference as to which formats perform best for which advertising goals.