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  • Online Visions 2010

Online Visions 2010

V-Online double-play – the ideal interplay

The joint project of the six largest German online marketing agencies, Procter & Gamble (P&G) and pilot laid the foundation for ONLINE VISIONS 2012.

The study consisted of three core themes:

  • Creativity: online creation requirements
  • Receptivity: impact of moods and motivations for online use on advertising impact
  • Media: additional advertising impact in the interplay of TV and online with a greater emphasis on online in the media mix
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