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Künstliche Intelligenz

Künstliche Intelligenz definiert die Regeln in der Online-Vermarktung neu

Was ist schon gelebte Realität, was noch Zukunftsmusik? Garantieren selbstlernende KI-Systeme eine bessere Vermarktungs-Performance oder befindet sich die Branche im Selbstoptimierungswahn? Wird das Versprechen von "Big Data" wahr, aus der Analyse aktueller Daten das künftige Verhalten der Verbraucher:innen vorherzusagen? UIM zeigt die Chancen von Künstlicher Intelligenz für das Online-Marketing.

Post-Cookie-Ära: Experten empfehlen Aufbau von Know-how und Einsatz von technologischen Alternativen

Die Studienreihe "Digital Dialog Insights" wird jährlich auf Initiative von United Internet Media zusammen mit der Hochschule der Medien, Stuttgart, durchgeführt. In der aktuellen Ausgabe liegt der Fokus auf der Post-Cookie-Ära, der Corona-Krise sowie künstlicher Intelligenz.

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KI als Qualitäts-Booster des digitalen Marketings

Die Studienreihe "Digital Dialog Insights" wird jährlich auf Initiative von United Internet Media zusammen mit der Hochschule der Medien, Stuttgart, durchgeführt. In der aktuellen Ausgabe liegt der Fokus auf intelligentem Marketing mit den Feldern Datenmanagement, künstliche Intelligenz sowie Qualität der Werbung.

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"The new normal" im digitalen Marketing

Prof. Dr. Jürgen Seitz analysiert als Mitherausgeber der Studie Digital Dialog Insights die Digitalisierung in Deutschland. Der Fokus der aktuellen Ausgabe liegt auf den Themenbereichen Post-Cookie-Ära, Corona-Krise und Künstliche Intelligenz. Im Expertenbeitrag erklärt er warum das digitale Marketing auch in Zukunft profitieren wird.

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Smarte Insights auf dem JETZT Summit

Auf der virtuellen Konferenz JETZT am 2. und 3. März 2021 diskutieren Digitalmarketing-Spezialisten über Entwicklungen des Werbemarkts in Österreich. An beiden Tagen teilen Experten von United Internet Media ihr Praxiswissen zu smarten Services und datenbasierter Werbung.

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Blog Flash zu KI im E-Mail-Marketing: "Künstliche Intelligenz hat großes Potenzial zur Optimierung"

In einem Whitepaper analysiert die Fokusgruppe E-Mail des Bundesverbands Digitale Wirtschaft (BVDW) die Möglichkeiten von künstlicher Intelligenz (KI) im E-Mail-Marketing. Romain Vallé, stellvertretender Vorsitzender der Fokusgruppe E-Mail und Head of Inbox Marketing bei United Internet Media, klärt im Blog Flash die wichtigsten Fragen zu KI im Dialogmarketing.

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Grenzen des Roboterjournalismus zeigen sich in der Praxis

Künstliche Intelligenz im Journalismus ruft viel Skepsis hervor. Auch bei den Journalisten selbst. Nicht jedoch bei Thomas Rebbe, Chefredakteur von WEB.DE und GMX. Rebbe ist davon überzeugt, dass der Einsatz von künstlicher Intelligenz zusätzliche, neue Inhalte liefern kann, aber auch seine Grenzen hat.

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