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  • Künstliche Intelligenz

Künstliche Intelligenz

Künstliche Intelligenz definiert die Regeln in der Online-Vermarktung neu

Was ist schon gelebte Realität, was noch Zukunftsmusik? Garantieren selbstlernende KI-Systeme eine bessere Vermarktungs-Performance oder befindet sich die Branche im Selbstoptimierungswahn? Wird das Versprechen von "Big Data" wahr, aus der Analyse aktueller Daten das künftige Verhalten der Verbraucher:innen vorherzusagen? UIM zeigt die Chancen von Künstlicher Intelligenz für das Online-Marketing.

Journalistenumfrage UIM – Künstliche Intelligenz (Teil II)

Auch im zweiten Teil der aktuellen Journalistenumfrage beantworten Journalistinnen und Journalisten unsere Fragen rund um KI im Journalistenalltag. Wir haben nach der Nutzung von KI bei der Nachrichtenerstellung gefragt sowie nach dem künftigen Einfluss von KI auf den Journalismus.

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Smarte Insights auf dem JETZT Summit

Auf der virtuellen Konferenz JETZT am 2. und 3. März 2021 diskutieren Digitalmarketing-Spezialisten über Entwicklungen des Werbemarkts in Österreich. An beiden Tagen teilen Experten von United Internet Media ihr Praxiswissen zu smarten Services und datenbasierter Werbung.

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Journalistenumfrage UIM – Künstliche Intelligenz (Teil I)

Im Fokus der neuen Journalistenumfrage steht wieder ein aktuelles Thema: Der Umgang mit künstlicher Intelligenz. Journalistinnen und Journalisten berichten in Teil I der Reihe, inwieweit sie KI bereits im Alltag nutzen und wie sie die Bedeutung von KI in der künftigen Nachrichtewelt beurteilen.

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KI als Qualitäts-Booster des digitalen Marketings

Die Studienreihe "Digital Dialog Insights" wird jährlich auf Initiative von United Internet Media zusammen mit der Hochschule der Medien, Stuttgart, durchgeführt. In der aktuellen Ausgabe liegt der Fokus auf intelligentem Marketing mit den Feldern Datenmanagement, künstliche Intelligenz sowie Qualität der Werbung.

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Blog-Flash mit Prof. Jürgen Seitz: "In diesem Jahr ist das Thema KI im Marketing natürlich ein Muss."

Die nächste Ausgabe der Digital Dialog Insights erscheint in rund einem halben Jahr. Auch im Jahr 2023 wird die Hochschule der Medien, Stuttgart, zusammen mit United Internet Media im Rahmen einer Expertenbefragung aktuelle Trends untersuchen. Darunter die Themen Künstliche Intelligenz, Nachhaltigkeit und Post-Cookie-Ära. Im Blog-Flash bewertet Prof. Jürgen Seitz die aktuellen Trends und wirft einen Blick auf die Ergebnisse vom letzten Jahr.

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Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

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 presse@united-internet-media.de

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Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

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