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25.05.2010

OBI feiert auf WEB.DE und GMX

Karlsruhe, 25. Mai 2010. OBI feiert – und das auch groß im  Internet. Anlässlich seines 40-jährigen Firmenjubiläums startet  Deutschlands Marktführer in der Baumarkt- und Heimwerkerbranche  erstmals eine aufmerksamkeits- und impactstarke Online-  Kampagne im Netzwerk von United Internet Media (Leadagentur:  Jung von Matt/ Alster, Online-Kampagne: deepblue networks,  Hamburg, Mediaagentur: Mediacom Interaction/ Mediacom,  Düsseldorf). Als Teil einer groß angelegten Crossmedia-  Kampagne, bei der neben Online nahezu das komplette Spektrum  der nicht-digitalen Medien zum Einsatz kommt, finden heute auf  WEB.DE und am 2. Juni auf GMX jeweils 24-stündige Markenevents  statt. 

Markenevent auf der Homepage: Schnell, stark, wirkungsvoll –  Branding-Werbung mit „Express-Effekt“ 
Pünktlich um Mitternacht hebt sich auf dem jeweiligen United  Internet Portal der Vorhang für das OBI Homepage Event: Für 24  Stunden ist die Startseite von WEB.DE bzw. GMX dann im Rahmen  der Exklusivbelegung in den Farben des Jubilars – Orange  und Weiß – eingefärbt, und beim Aufruf der Seite rollt aufmerksamkeitsstark  ein übergroßer, mit unterschiedlichen Artikeln aus  dem OBI Sortiment gefüllter Einkaufswagen herein (Flash-Layer-  Element). Unter dem Motto „40 Jahre OBI – jetzt erwartet Sie  Großes“ gelangen die Nutzer beim Klick auf den Layer, das  Medium Rectangle oder das Skyscraper-Werbemittel am rechten  Bildschirmrand auf die zum Firmenjubiläum im neuen Look & Feel  erscheinende Webpräsenz von OBI, wo attraktive Bonusaktionen  auf sie warten. Die auf einen schnellen Aufbau großer Reichweite  und hohen Kommunikationsdrucks innerhalb kurzer Zeit („Express-  Effekt“) ausgelegte Branding-Kampagne arbeitet für eine nachhaltige  Nutzeraktivierung mit prognostizierten 15 Millionen Sichtkontakten  auf WEB.DE und rund neun Millionen auf GMX. Mit der  aufmerksamkeitsstarken Exklusiv-Werbung werden im Rahmen  der 24-stündigen Flights dabei geschätzte 3,4 Millionen Nutzer auf  WEB.DE und geschätzte 2,7 Millionen Nutzer auf GMX erreicht. 

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Kay Städele

Kay Städele

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