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Pressemitteilungen

26.05.2010

United Internet Media startet Großformate-Offensive

Karlsruhe, 26. Mai 2010. Höhere Bandbreiten, steigende Nutzung  und technologische Innovationen haben die Entwicklung der  Online-Werbung weiter vorangetrieben – vor allem in Richtung  Expanding-Formate, Rich-Media-Elemente und Bewegtbild. Das  neue Premium Ad Package (PAP), das jetzt vom Online-  Vermarkterkreis (OVK) vorgestellt wurde, vereint die vier wichtigsten  großflächigen Premium-Formate und schließt damit die Lücke  zwischen den bewährten, im Universal Ad Package zusammengefassten  „Basics“ und den unzähligen vermarkterindividuellen  Sonderwerbeformen im Großformate-Bereich. Als einer der ersten  großen Vermarkter bietet United Internet Media, dessen 2003  eingeführtes MaxiAD+ jetzt als Maxi Ad in das Premium Ad  Package eingegangen ist, die neuen aufmerksamkeitsstarken  Standard-Großformate ab sofort auf reichweitenstarken Platzierungen  auf den Portalen WEB.DE, GMX und 1&1 an. 

Noch mehr Aufmerksamkeit und Branding mit dem Halfpage  Ad, dem Pushdown Ad, dem MaxiAD+ und dem Banderole Ad 
Ob auffälliges Halfpage Ad (300x600 Pixel), das sich prominent in  die Webseite integriert, überraschendes Pushdown Ad (728x90  bzw. 728x300 Pixel) mit automatischem Expanding-Effekt bei  Mouse-Over, MaxiAD+ (640x480 Pixel) mit großer, exklusiver  Werbefläche oder Banderole Ad (770x250 Pixel) mit automatischem  Expanding-Effekt inklusive Reminder-Element: Bei allen  Großformaten des Premium Ad Package stehen Aufmerksamkeit,  viel Gestaltungsspielraum für Kreation und volle Wirkungsentfaltung für Image- und Brandingkampagnen, vor allem auch über  Bewegtbildwerbung, im Vordergrund. 

Premium-Reichweite und Premium-Wirkung 
Bei United Internet Media können sämtliche Formate des Premium  Ad Package auch über das marktführende Targetingsystem TGP  ausgesteuert ausgeliefert werden. So können Werbungtreibende  ihre Zielgruppen in einer Reichweite von rund 14 Millionen Unique  User pro Woche und rund 22 Millionen Unique Usern pro Monat  (DACH-Region) punktgenau und damit noch effektiver und  effizienter ansprechen. 

„Online etabliert sich als Branding-Medium auf Augenhöhe mit TV  im Media-Mix. Die jetzt einheitlichen technischen Rahmenbedingungen  des Premium Ad Package, die nun angebots- und  vermarkterübergreifend eine einfache und effiziente Buchung,  Umsetzung und Auslieferung von Display-Kampagnen ermöglichen  und Werbungtreibenden und Agenturen damit Einkauf, Planung  und Erfolgsbewertung erheblich erleichtern, untermauern das  große Leistungsvermögen von Online und seinen berechtigten  Anspruch, Basis-Medium für Brandingkampagnen zu sein“,  begrüßt Matthias Ehrlich, Vorstand United Internet Media AG, das  neue Premium-Werbeformate-Set im deutschen Online-Markt. 

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Jörg Fries-Lammers

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Kay Städele

Kay Städele

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 presse@united-internet-media.de

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