• backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • BEVH atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • AT
    • DE
    • CH
    • AT
    • EN

AT
  • DE
  • CH
  • AT
  • EN


AT
  • DE
  • CH
  • AT
  • EN

  • backBtn Portfolio atom/icon/chevron/red
    • backBtn Online atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Mobile atom/icon/chevron/red atom/icon/chevron/red
    • backBtn International atom/icon/chevron/red
      • backBtn GMX Deutschland atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX Schweiz atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mail International atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Produkte und Lösungen atom/icon/chevron/red
    • backBtn Commerce Media atom/icon/chevron/red
      • backBtn Retargeting Display Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Retargeting Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cart Reminder Ad atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Display Advertising atom/icon/chevron/red
      • backBtn Premium-Formate atom/icon/chevron/red
        • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Halfpage Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In-Text Video Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 1:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Baseboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Carousel Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Exclusive Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Prospekte atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Understitial atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Basic-Formate atom/icon/chevron/red
        • backBtn Ad Bundle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 6:1/4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn (Wide) Skyscraper atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Super Banner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Flex Ads atom/icon/chevron/red
        • backBtn Flex Ad 6:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 1:1 atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn In-Stream atom/icon/chevron/red
        • backBtn Pre-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Post-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Shuffle Roll atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Events atom/icon/chevron/red
      • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brandformance atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Bridge Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic Wall atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Event atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Double Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Flagship atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HomeFrame atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Wallpaper atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Welcome Back Layer atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Programmatic Advertising atom/icon/chevron/red
      • backBtn Werbeformate atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Dealtypen atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Native Advertising atom/icon/chevron/red
      • backBtn Branded Content atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Special atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Individuelle Specials atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Video Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Routenplaner atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Service-Integration atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Themen Specials atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Dialog Solutions atom/icon/chevron/red
      • backBtn Direct E-Mail atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-CoRegistrierung atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Exklusiv-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Multi-Sponsor-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Prospekte atom/icon/chevron/red atom/icon/chevron/red
      • backBtn trustedDialog atom/icon/chevron/red
        • backBtn Qualitätsstandard atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Kundschaft atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Partner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Vorteilswelt atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Targeting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Personalisierte Werbung atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Research atom/icon/chevron/red
    • backBtn Werbewirkungsforschung atom/icon/chevron/red
      • backBtn WEB.ADTest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brand Lift Studies atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Online-Studien atom/icon/chevron/red
      • backBtn User Insights atom/icon/chevron/red
        • backBtn E-Mail-Marktstudie Österreich (2023) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail Young Generation (2021) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail-Marktstudie Österreich (2021) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Research Insights trustedDialog (2021) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Werbewirkungsstudie trustedDialog (2020) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Newsletter-Studie DACH (2019) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail für Dich 2.0 (2019) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In Quality We Trust (2018) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Screen-Nutzung@Home (2018) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail für Dich (2018) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Werbewahrnehmung der Inbox Ad (2017) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customer Journey meets E-Mail (2017) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Nutzungsstudie digitale Prospekte (2016) atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Expert Insights atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2022 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2021 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2019 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2018 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2017 atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Quality Features atom/icon/chevron/red atom/icon/chevron/red
  • backBtn Services atom/icon/chevron/red
    • backBtn Media Consulting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn One Stop Services atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Events & Termine atom/icon/chevron/red
      • backBtn JETZT Summit 2023 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HORIZONT-Kongress 2023 atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Digital Media Minds atom/icon/chevron/red
      • backBtn netID Think Tank Basic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn netID Think Tank Pro atom/icon/chevron/red atom/icon/chevron/red
      • backBtn netID Think Tank Mobile atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Commerce Media atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Newsletter atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Showroom atom/icon/chevron/red
    • backBtn Best Cases atom/icon/chevron/red
      • backBtn Branding atom/icon/chevron/red
        • backBtn Nestlé atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Apollo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tamaris atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Fiat atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Volkswagen atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tchibo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn OTTO atom/icon/chevron/red atom/icon/chevron/red
        • backBtn UPC Schweiz atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Branding-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Dialog atom/icon/chevron/red
        • backBtn Jeep atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DR. GRANDEL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn hessnatur atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DriveNow atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Travelzoo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Parship atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Dialog-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn ADGallery atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • BEVH atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • AT
    • DE
    • CH
    • AT
    • EN
atom/icon/chevron/red Online-Studien

User Insights

atom/icon/chevron/red
  • E-Mail-Marktstudie Österreich (2023) atom/icon/chevron/red
  • E-Mail Young Generation (2021) atom/icon/chevron/red
  • E-Mail-Marktstudie Österreich (2021) atom/icon/chevron/red
  • Research Insights trustedDialog (2021) atom/icon/chevron/red
  • Werbewirkungsstudie trustedDialog (2020) atom/icon/chevron/red
  • Newsletter-Studie DACH (2019) atom/icon/chevron/red
  • E-Mail für Dich 2.0 (2019) atom/icon/chevron/red
  • In Quality We Trust (2018) atom/icon/chevron/red
  • Screen-Nutzung@Home (2018) atom/icon/chevron/red
  • E-Mail für Dich (2018) atom/icon/chevron/red
  • Werbewahrnehmung der Inbox Ad (2017) atom/icon/chevron/red
  • Customer Journey meets E-Mail (2017) atom/icon/chevron/red
  • Nutzungsstudie digitale Prospekte (2016) atom/icon/chevron/red
  • Home
  • Research
  • Online-Studien
  • User Insights
  • Research Insights trustedDialog (2021)

Research Insights trustedDialog

Wie trustedDialog das Marken-Image der Barmenia und von Witt Weiden stärkt.

In der Vergangenheit konnte bereits der Anstieg wichtiger Kennzahlen wie Öffnungs- und Klickrate durch den Einsatz von trustedDialog nachgewiesen werden. Aber welchen Effekt hat trustedDialog eigentlich auf das Marken-Image der werbenden Marken, insbesondere in puncto Sicherheit und Vertrauen? Zur Untersuchung dieser Fragestellung wurde ein Online-Experiment unter WEB.DE und GMX Nutzern durchgeführt, dabei wurden die Image-Wirkung von trustedDialog auf die Marken Barmenia und Witt Weiden untersucht.

KEY INSIGHTS

  • trustedDialog als Image-Booster: trustedDialog zahlt positiv auf das Image der Barmenia und von Witt Weiden ein, das Markenlogo verstärkt diese Wirkung.
  • Uplift auf mehreren Dimensionen: Die positiven Effekte zeigen sich bei den Image-Parametern Vertrauenswürdigkeit, Sicherheit und Zuverlässigkeit.

Allein durch das trustedDialog-Siegel im Posteingang konnten die Image-Werte bei beiden Brands gesteigert werden, in Kombination mit dem Markenlogo werden die positiven Image-Effekte für die Barmenia und Witt Weiden noch weiter verstärkt – unabhängig von der E-Mail-Öffnung. Damit wird deutlich: Brands verschiedener Branchen profitieren bei ihren eigenen Image-Werten von der Sicherheit und Vertrauenswürdigkeit, für die trustedDialog steht.

Hier finden Sie die ausführliche Studie.

 Download

Mehr Informationen zu trustedDialog.

 Inspirieren lassen.

 

Für uns als Versicherungs-unternehmen ist eine vertrauens-würdige E-Mail-Kommunikation von zentraler Bedeutung. Die Idee, die Wirkung von trustedDialog per Online-Experiment zu testen, hat uns daher gleich gefallen. Auf die Ergebnisse waren wir sehr gespannt. Tatsächlich übertrafen sie unsere Erwartungen: Die Kombination aus trustedDialog-Siegel und unserem Barmenia-Logo zahlte äußerst positiv auf unser Marken-Image ein. Interessierte sowie Kundinnen und Kunden nehmen uns dank trustedDialog noch stärker als zuverlässigen und vertrauens-würdigen Partner in Sachen Versicherungen wahr.

Martin Ingignoli, Digital Touchpoint Manager

Barmenia

 

 

Als international agierendes Textilhandelsunternehmen mit 120 Filialen und 18 Online-Shops legen wir stets größten Wert auf vertrauens-vollen E-Mail-Dialog mit unseren Kundinnen und Kunden. Das Online-Experiment hat uns gezeigt, dass vor allem das Marken-Image – insbesondere in puncto Sicherheit, Vertrauenswürdigkeit und Zuverlässigkeit – durch den zusätzlichen Einsatz von trustedDialog profitierte. Genau diesen Effekt hatten wir uns für Witt Weiden gewünscht. trustedDialog stellt somit eine geeignete Lösung dar, mit der wir positive Image-Effekte für unsere Marke generieren können.

Anja Ehbauer, Marketing Managerin

Witt Weiden

 


 Kontakt

trustedDialog Team

Tel.: +49 (0) 89-143 39-125
Mobil: +49 (0) 152-29236459

E-Mail schreiben.

Produktempfehlungen

trustedDialog

Der Qualitätsstandard für sicheren und vertrauensvollen digitalen Dialog.

Mehr


  • Sitemap
  • AGB
  • Impressum
  • Datenschutzhinweise