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User Insights

Grundlagenstudien zum Mediennutzungsverhalten & Werbewahrnehmung

Wir bieten einen großen Wissensschatz in Form unserer Grundlagenstudien, in welchen Fragen zu Online- und anderen Medien beantwortet werden. Die vorhandenen Studien sind dabei nicht nur umfangreich, sondern auch vielfältig. So finden Sie in den Grundlagenstudien unter anderem:

  • Anwendbares Wissen zu Themen wie der Multi-Screen-Nutzung und Online-Werbung
  • Praktische Hinweise und Empfehlungen zur Newsletter-Gestaltung
  • Vergleiche zwischen Online- und anderen Medien sowie zu vielen weiteren Forschungsfeldern
  • Insights zur Werbewahrnehmung verschiedener Formate

Erhalten Sie spannende Erkenntnisse in die Mediennutzung durch unsere Grundlagenstudien.

E-Mail Young Generation

Studie über die Relevanz und Nutzung der E-Mail in der Gen Y und Z.

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trustedDialog Wirkungsstudie

Branding Booster: Untersuchung der Wirkung

von trustedDialog auf Image und Aktivierung

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In Quality We Trust

Studie zum Vertrauen und Qualität zu Internet-Angeboten wie GMX und WEB.DE sowie der damit einhergehenden Themen wie Werbewahrnehmung und Brand Safety.

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Werbewahrnehmung der Inbox Ad

Eye Tracking und Werbewirkungsstudie mit qualitativen Einzelinterviews zur Inbox Ad.

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E-Mail-Marktstudie Österreich

Insights zur E-Mail-Nutzung in Österreich sowie Einblicke in das Nutzungsverhalten im Bereich E-Mail-Kommunikation während der Pandemie.

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Newsletter-Studie DACH

Diese Studie zeigt die Relevanz von Newslettern im Alltag und ihre Rolle im Kaufprozess auf. Dabei erhalten Werbetreibende konkrete Empfehlungen für die Newsletter-Gestaltung.

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Screen-Nutzung@Home

Wie sieht die private Screen-Nutzung beim Fernsehen – insbesondere auch außerhalb des Raumes aus? Jetzt informieren und die ausführlichen Ergebnisse downloaden.

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Customer Journey meets E-Mail

Lesen Sie mehr dazu in unseren neuen Studie "Customer Journey meets E-Mail" und welche Rolle digitale Screens dabei spielen.

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Research Insights trustedDialog

Wie trustedDialog das Marken-Image der Barmenia und von Witt Weiden stärkt.

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E-Mail für Dich 2.0

Fortführung der Forschungsreihe zur privaten Kommunikation im DACH-Raum.

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E-Mail für Dich

Studie im DACH-Raum zur privaten Kommunikation im Internet.

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Nutzungsstudie Online-Prospekte

Studie zur Nutzung von digitalen Prospekten belegt: Digitale Prospekte stellen eine praktische Hilfe und sinnvolle Ergänzung zum klassischen Prospekt im Briefkasten dar.

 

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