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Dialog-Marketing

Wachsendes E-Mail-Volumen bietet viel Potenzial für Werbungtreibende

Der Trend zur E-Mail setzt sich 2021 fort: Das weltweite E-Mail-Volumen, das täglich versandt und empfangen wird, steigt um über vier Prozent auf 319,6 Milliarden Mails an. In diesem Wachstum liegt viel Potenzial für Werbungtreibende. Im Gegensatz zu TV und Print, die meist sehr unspezifisch und unpersönlich sind, bieten die Formen des Dialog-Marketings die Möglichkeit, Werbung genau auf die potenzielle Kunschaft zuzuschneiden und das in vielfältigen Formaten. Von Logos im Posteingang über digitale Prospekte oder trustedDialog.

Zusätzliche Materialien

CEO Insight: Digitaler Dialog wächst mit E-Commerce

Während der Pandemie hat sich die Digitalisierung des Alltags stark beschleunigt. Mit dem Boom des Online-Handels konnte auch die E-Mail ihre ohnehin starke Stellung weiter ausbauen. Der Grund: Das elektronische Postfach ist eng mit der Customer Journey verknüpft. Im Kommentar erklärt UIM CEO Rasmus Giese, warum der Trend zum digitalen Dialog anhalten wird.

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Research Insights: trustedDialog stärkt das Marken-Image der Barmenia und von Witt Weiden

Eine aktuelle Studie von United Internet Media belegt die Wirksamkeit des Qualitätsstandards trustedDialog im digitalen Dialogmarketing: Das Prüfsiegel stärkt das Image von werbenden Marken – insbesondere in Kombination mit dem Markenlogo. In den Parametern Vertrauenswürdigkeit, Sicherheit und Zuverlässigkeit konnte ein deutliches Plus von bis zu 128 Prozent verzeichnet werden.

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DACH-Studie: Hohe Relevanz der E-Mail in den Generationen Z und Y

Die jungen Onliner erleben als Digital Natives eine immer stärker vernetzte Welt. Als zentrale Anwendung und tägliches Werkzeug kommt dabei die E-Mail zum Einsatz. Die eigene E-Mail-Adresse ist für die junge Generation unverzichtbar und wird bei über 90 Prozent der Befragten sowohl für die private als auch für die formelle Kommunikation verwendet. Das ist ein Kernergebnis der DACH-Studie "E-Mail-Nutzung in der Young Generation" von United Internet Media.

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Kunden kommunizieren mit Unternehmen am liebsten per E-Mail

Die E-Mail ist der bevorzugte Kanal für die Kommunikation zwischen Kunden und Unternehmen. Das zeigt eine repräsentative Studie von Convios Consulting. Dabei kommen in Deutschland vor allem WEB.DE und GMX zum Einsatz: Jeder zweite Internet-Nutzer hat seine meistbenutzte E-Mail-Adresse bei einem der beiden Anbieter.

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Rekord bei trustedDialog: Über 400 Marken setzen auf sichere E-Mail-Kommunikation

Prominente Neukunden für trustedDialog: United Internet Media (UIM) konnte weitere 50 Marken, darunter Wein & Vinos, Montblanc und Seidensticker, vom Qualitätsstandard für sicheres Dialog-Marketing überzeugen. Damit setzen nun über 400 Marken auf trustedDialog – ein Rekord. Der Zuwachs kam unter anderem aus den Branchen Medien, E-Commerce, Mode, Markenhersteller und Freizeit.

Mehr

Zahl des Monats: 319,6 Milliarden

Im Jahr 2021 werden 319,6 Milliarden E-Mails weltweit täglich verschickt und empfangen. Diese Zahl stammt aus dem E-Mail Statistics Report 2021-2025 der Radicati Group. Die Zahl zeigt, welche Bedeutung die elektronische Post im privaten wie beruflichen Alltag der Menschen hat. Bis 2025 soll das globale E-Mail-Volumen um mehr als vier Prozent zunehmen – jedes Jahr.

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Kay Städele

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