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Abrechnung auf Viewability

Garantierte Sichtbarkeit buchen

Garantierte Sichtbarkeit buchen

Unser Beitrag für Ihre Ad Quality.

Wir messen die Viewability und Sie zahlen die sichtbaren Impressions

Neben den bekannten Abrechnungsarten bietet United Internet Media ab sofort an, auf Viewability (vTKP) zu buchen. Mithilfe einer unabhängigen Messung kontrollieren wir, ob Ihre Ads auf dem Display der User erkennbar sind oder nicht – und rechnen nur die erkennbaren Impressions ab.
Mit diesem Abrechnungsmodell für Online-Werbung garantieren wir Ihnen höchste Effektivität.

Garantierte Ad Viewability und Abrechnung nach Impressions

Bei der Abrechnung nach Viewability bestimmen Sie, wie hoch Ihre Anforderungen bezüglich der Sichtbarkeit für Ihre Werbemittel sind.
Buchen Sie beispielsweise 50/1, gilt die Impression als sichtbar, wenn mindestens 50 Prozent der Pixel für mindestens 1 Sekunde gesehen wurden. Weitere buchbare Kriterien sind 60/1 und 100/1. Sie wollen nur zahlen, wenn die gesamte Fläche des Ads sichtbar war? Dann wählen Sie 100/1.

Für eine unabhängige Qualitätsprüfung arbeiten wir mit diversen externen Dienstleistern zusammen. Sie entscheiden selbst, welcher dieser Dienstleister die Messung der Ad Viewability durchführen soll. Gesonderte Abstimmungen mit Messdienstleistern sind nicht erforderlich – Sie bekommen von uns alles aus einer Hand. Auch das Format definieren Sie im Vorfeld konkret. Beispielsweise sind die Formate Billboard Ad, MaxiAD⁺, Mobile Medium Rectangle, Sitebar oder ein Ad Bundle (Skyscraper, Medium Rectangle, Super Banner) wählbar.

Ihre Vorteile bei einer Abrechnung nach Viewability Impressions:

  • Auswahl verschiedener Sichtbarkeits-Kriterien
  • Sie zahlen nur die Ad Impressions, die Ihrem gewählten Kriterium entsprechen
  • Qualitätssicherung durch die Auswahl eines unabhängigen Messdienstleisters
  • Alles aus einer Hand: Buchung, Änderungen und Reporting über das Kampagnen-Management und
    dem bekannten Service von United Internet Media

Erhöhen Sie Ihre Ad Viewability

Optimieren Sie Ihre Kampagnen: Mit der Abrechnung nach Viewability profitieren Sie von einem transparenten System. Sie zahlen nur bei gemessener Sichtbarkeit Ihrer Werbemittel entsprechend Ihrem Auftrag – und profitieren damit zweifach: Die Wahrnehmung Ihrer Werbebotschaften steigt und gleichzeitig schonen Sie Ihr Budget. United Internet Media unterstützt Sie gerne und bietet einen umfassenden Service: Setzen Sie Ihr Budget für Online-Werbung effektiv ein!

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