• backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • CH
    • DE
    • CH
    • AT
    • EN

CH
  • DE
  • CH
  • AT
  • EN


CH
  • DE
  • CH
  • AT
  • EN

  • backBtn Portfolio atom/icon/chevron/red
    • backBtn Online atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Mobile atom/icon/chevron/red atom/icon/chevron/red
    • backBtn International atom/icon/chevron/red
      • backBtn GMX Deutschland atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX Österreich atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mail International atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Produkte und Lösungen atom/icon/chevron/red
    • backBtn Display Advertising atom/icon/chevron/red
      • backBtn Premium-Formate atom/icon/chevron/red
        • backBtn Wideboard atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Halfpage Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In-Text Video Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 1:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Baseboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Carousel Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Exclusive Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Prospekte atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Understitial atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Basic-Formate atom/icon/chevron/red
        • backBtn Ad Bundle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 6:1/4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Leaderboard atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Flex Ads atom/icon/chevron/red
        • backBtn Flex Ad 6:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 1:1 atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Events atom/icon/chevron/red
      • backBtn Wideboard atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brandformance atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Bridge Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic Wall atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Event atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Double Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Flagship atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HomeFrame atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Wallpaper atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Welcome Back Layer atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Programmatic Advertising atom/icon/chevron/red
      • backBtn Werbeformate atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Dealtypen atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Native Advertising atom/icon/chevron/red
      • backBtn Branded Content atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Special atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Individuelle Specials atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Video Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Routenplaner atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Service-Integration atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Themen Specials atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Dialog Solutions atom/icon/chevron/red
      • backBtn Direct E-Mail atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-CoRegistrierung atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Exklusiv-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Multi-Sponsor-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Prospekte atom/icon/chevron/red atom/icon/chevron/red
      • backBtn trustedDialog atom/icon/chevron/red
        • backBtn Qualitätsstandard atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Insights atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Kundschaft atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Partner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Vorteilswelt atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Targeting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Personalisierte Werbung atom/icon/chevron/red atom/icon/chevron/red
    • backBtn TV-Synchronisation atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Viewability (vTKP) atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Research atom/icon/chevron/red
    • backBtn Werbewirkungsforschung atom/icon/chevron/red
      • backBtn WEB.ADTest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.Effects atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Online-Studien atom/icon/chevron/red
      • backBtn User Insights atom/icon/chevron/red
        • backBtn E-Mail Young Generation (2021) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail-Marktstudie Österreich (2021) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Research Insights trustedDialog (2021) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Werbewirkungsstudie trustedDialog (2020) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Newsletter-Studie DACH (2019) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail für Dich 2.0 (2019) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In Quality We Trust (2018) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Screen-Nutzung@Home (2018) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail für Dich (2018) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Werbewahrnehmung der Inbox Ad (2017) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customer Journey meets E-Mail (2017) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Nutzungsstudie digitale Prospekte (2016) atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Expert Insights atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2021 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2019 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2018 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2017 atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Quality Features atom/icon/chevron/red atom/icon/chevron/red
  • backBtn Services atom/icon/chevron/red
    • backBtn Media Consulting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn One Stop Services atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Events & Termine atom/icon/chevron/red
      • backBtn Digital Spring Summit 2022 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HORIZONT-Kongress 2022 atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Newsletter atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Showroom atom/icon/chevron/red
    • backBtn Best Cases atom/icon/chevron/red
      • backBtn Branding atom/icon/chevron/red
        • backBtn Apollo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tamaris atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Fiat atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Volkswagen atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tchibo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn OTTO atom/icon/chevron/red atom/icon/chevron/red
        • backBtn UPC Schweiz atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Branding-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Dialog atom/icon/chevron/red
        • backBtn Jeep atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DR. GRANDEL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn hessnatur atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DriveNow atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Travelzoo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Parship atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Dialog-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn ADGallery atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • CH
    • DE
    • CH
    • AT
    • EN
atom/icon/chevron/red Home

Newsroom

atom/icon/chevron/red
  • Vermarkterblog atom/icon/chevron/red
  • Themenpakete atom/icon/chevron/red
  • Bildmaterial atom/icon/chevron/red
  • Pressemitteilungen atom/icon/chevron/red
  • Ansprechpartner atom/icon/chevron/red
  • Home
  • Newsroom
  • Pressemitteilungen

Pressemitteilungen

14.11.2011

United Internet Media kooperiert mit Vertical Network Media

Karlsruhe/ München, 14. November 2011. United Internet Media, mit WEB.DE und GMX führender Anbieter von Portalmedia im deutschsprachigen Internet sowie Anbieter des qualitätsführenden Targetingsystems TGP, und Vertical Network Media, Pionier im Aufbau von Themenportalen nach dem Vertical-Network-Prinzip in Deutschland, sind eine Mediakooperation eingegangen. Im Mittelpunkt der Zusammenarbeit steht der Einsatz des United Internet Media Targetingsystems TGP auf bestimmten Themenumfeldern des Vertical Network Media Portfolios, namentlich Auto & Motor, Entertainment & Lifestyle, Essen & Genießen, Finanzen, Games, Gesundheit, Reisen und Wissen. Die Vermarktung von TGP Zielgruppenlösungen auf dem Vertical Network Media Portfolio erfolgt exklusiv durch Vertical Network Media; vermarkterübergreifende TGP Kampagnen auf dem Portfolio von United Internet Media und von Vertical Network Media werden exklusiv durch United Internet Media angeboten.

Quantitative und qualitative Anreicherung von TGP durch weiteres affines Umfeldinventar
Mit dem Rollout von TGP auf den Vertical Network Media Umfeldern erweitert das publisherbasierte Targetingsystem seine Grundreichweite um zusäzlich ca. 2,1 Millionen Unique User auf nunmehr rund 27,5 Millionen Unique User (vermarkterübergreifende TGP Reichweite berechnet auf Basis AGOF internet facts 2011-07). Gleichzeitig baut TGP durch die Erweiterung seiner Datenbasis mit hochaffinen Targetinginformationen aus dem thematisch strukturierten Mediainventar von Vertical Network Media seine Qualitätsführerschaft weiter aus. Werbetreibende Unternehmen profitieren von einem hochwertigen Targetingsystem mit einem umfangreichen Portfolio an Zielgruppensystematiken auf der Grundlage eines gebündelten Mediainventars, das neben einer hohen Grundreichweite in den Targetingzielgruppen gleichzeitig reichweitenstarke vertikale Special-Interest-Umfelder mit hohem Involvement bietet.

„Mit der Ausweitung der Reichweite von TGP auf das Vertical Network Media Portfolio können wir der großen Nachfrage nach reichweitenstarken Brandingkampagnen mit hochwertiger, effizienter Zielgruppenansprache in Kombination mit hochinvolvierenden Special-Interest-Umfeldplatzierungen noch besser Rechnung tragen. Die kombinierte Relevanz aus Zielgruppenreichweite und Umfeld-Involvement ist ein Mediaasset, das Werbetreibenden einen klaren Leistungsvorteil bietet“, erklärt Matthias Ehrlich, Vorstand United Internet Media AG.

Und Todd Covell, Geschäftsführer Vertical Network Media GmbH, ergänzt: „TGP ist eine etablierte und leistungsstarke Targetinglösung, die unser Produktspektrum optimal ergänzt. Unsere Premium Umfeldvermarktung wird durch die Kooperation mit United Internet Media weiter gestärkt und stellt unseren Kunden erstklassiges Targeting in unseren vielseitigen Themenumfeldern zur Verfügung.“

  • 

Weitere Pressemitteilungen im Überblick

zur übersicht

 Kontakt
Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

 +49 (0) 721 91374-4550

 presse@united-internet-media.de

Callback

Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

Callback


  • Sitemap
  • AGB
  • Impressum
  • Datenschutzhinweise