Arbeitsgemeinschaft Media-Analyse e.V. (Media Analysis Council) (agma) consists of over 240 of the top advertising and media players dedicated to researching mass communication. agma’s reach data provide the basis for media planning strategies as well as distributing advertising budgets. The group regularly surveys the reach of newspapers, magazines, radio and TV, outdoor advertising and online media. The media analysis data is used by media, agencies and advertising businesses to determine the advertising currency in Germany.
United Internet Media is a member of agma and heavily involved in the development of online media analyses.