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General Guidelines
In the interests of our users and advertising clients, we are very committed to ensure that our advertising environments are reputable and trustworthy.
When creating your ads, please be sure to follow these rules:
1. Ads for alcohol and tobacco
Alcohol advertisements may not target children and young people. It’s not possible to run ads for tobacco products on United Internet Media platforms.
2. Ads with misleading content
Ads with statements/promises (e.g. “You’ve won”/”You’re guaranteed a free gift”) that aren’t true and are therefore misleading may not be run on our platforms.
3. No system-message ads
Advertisements may not imitate system messages and notifications. In particular, they may not contain any elements of operating systems, such as checkboxes, help buttons or close symbols if these do not perform the expected functions.
4. Colour changes, intense animation – only to support the communication
United Internet Media reserves the right to reject any ads featuring quick, excessive colour changes or very intense animations designed for the sole purpose of getting people’s attention. Colour changes may only be used if they support the CI or message of the ad.
5. No connection with the WEB.DE, GMX and 1&1 brands
Ads may not include thematic or graphic connections (e.g. “WEB.DE chose you…”, use of brand logos) with our portal brands without advance coordination with United Internet Media.
6. Ads in WEB.DE, GMX and 1&1 layout
Ads may not be designed in the WEB.DE, 1&1 or GMX layout.
7. Ads mostly consisting of text
It is only possible to run ads consisting mostly of text if they are clearly labelled with the word “Anzeige” (“Advertisement”) to identify them as such. It is also necessary to clearly identify any links "zu ... (Werbetreibender)" (“to … (advertiser)”) or visibly integrate the logo to show that the ad is from a specific company.
8. Ads for adult entertainment
Ads for adult entertainment as well as the advertised offerings themselves may not violate general regulations as well as regulations governing the protection of minors, especially those prohibited by the Interstate Treaty on the Protection of Minors (JMStV). The ad may not contain pornographic content of any kind, whether involving children or adults. It may also not feature any violent offers which could negatively impact children and young people in their development. According to the Interstate Treaty on the Protection of Minors (JMStV), advertisers are required to completely deny or severely restrict juvenile access to ads which could negatively impact the development of children and young people.
9. Ad design guidelines
When designing your ads, be sure to observe all of the guidelines and specifications issued by IVW, AGOF, ComScore and other analytics companies.
10. Transferring ad space to third parties
Please avoid transferring any ad space provided to you by United Internet Media, whether in part or in full, to third parties without express consent from United Internet Media. This especially applies for ad space for which United Internet Media gives customers the opportunity to import their own content. If United Internet Media approves the transfer of ad space to third parties, the technical specifications of United Internet Media GmbH apply to them as well.