Predictive Behavioural Targeting
Target Group Planning (TGP) is United Internet Media’s award-winning behavioural targeting technology, delivering the broadest, deepest pool of high-quality data along with the greatest variety of target audiences on the market today. Our target system makes it possible for you to achieve the greatest possible reach and accuracy.
Thanks to our many years of targeting expertise, TGP stands for a strong communication brand – a trusted, high-traffic online environment with quality reach as well as data storage and certified protection “made in Germany”. With TGP, you can directly book and reach your target audiences according to sociodemographic characteristics, psychography, browsing habits, real buying data and media use. In addition to our classic TGP target groups, we also offer an intelligent target group approach with TGP Intent with new unique possibilities for optimal customer contact.
All established TGP target audiences can also be managed and booked for mobile media.
TGP was introduced as the first targeting system in Germany in 2004 and offers the highest standards of quality. TGP uses Hypervariate Similaritätsmodellierung™ (“Hypervariate similarity modelling”), the patented forecasting technology for “predictive behavioural targeting” – which allows you to accurately reach your entire target audience. The extensive, constantly updated TGP data is based on five established data sources that describe audience buying behaviours in detail. These standardised premium target audiences can be booked directly without any unnecessary intermediaries.
Contact us for further details.