TGP was introduced as the first targeting system in Germany in 2004 and offers the highest standards of quality. TGP uses Hypervariate Similaritätsmodellierung™ (“Hypervariate similarity modelling”), the patented forecasting technology for “predictive behavioural targeting” – which allows you to accurately reach your entire target audience. The extensive, constantly updated TGP data is based on five established data sources that describe audience buying behaviours in detail. These standardised premium target audiences can be booked directly without any unnecessary intermediaries.
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