With Target Group Planning (TGP), you can rely on United Internet Media's award-winning targeting technology. Our solution enables precise, cross-device and optimally dosed delivery of your advertising messages - directly to your relevant target group.
Data protection-compliant targeting without loss of reach
TGP is based on high-quality first-party data that is collected exclusively with the user's consent. This allows you to benefit from an effective target group approach without restrictions due to blocked 3rd party cookies. Our technology meets the highest data protection standards and is certified with the ePrivacy Seal and the TCF Compliant Seal of IAB Europe.
Over 300 targeting features for maximum relevance
With one of the broadest and deepest targeting data offerings on the market, TGP enables precise user targeting. You have over 300 targeting features at your disposal - ideal for targeting your campaigns and reaching the right target group.
Flexible booking - direct or programmatic
All TGP target groups can be booked both directly as IO and programmatically via pre-targeted deals or directly in your DSP as data-only segments. Use the advantages of TGP for efficient, accurate campaign management.
Make the most of your target group potential now - with TGP from United Internet Media!
Our experts are at your side and will be happy to advise you!
All bookable target group features at a glance!
The two pillars of the TGP product portfolio
Intelligent use of data is a success factor for digital marketing and opens up a wide range of possibilities for addressing your customers.
Depending on your needs, you will find the best ways to optimize your target group approach via our First Party Data Audiences or our Targeting Solutions.
First Party Data Audiences
The First Party Data Audiences form an extensive portfolio of predefined target groups, all of which are based on first-party user information. State-of-the-art machine learning technology is used to create our target groups.
Targeting Solutions
The Targeting Solutions offer you a comprehensive range of individual solutions that support you in addressing your target groups. With solutions such as retargeting or CRM onboarding, you can design optimal customer loyalty measures and efficiently generate new customers. In addition, the 360-degree analysis of your target group provides you with deep insights into the structure of your customer base.