Personalized Advertising
Dynamic Creative Optimization
With Dynamic Ads your creatives are automatically adapted to your Target Groups and can be optimized any time.
Filiality
Filiality allows you to easily display your creatives to individual users or regions.
Promote the right content at the right time in the right place
With Personalized Advertising you not only increase the relevance of your message to your customers, but also increase the efficiency of your online campaign through the sustainable use of resources combined with flexible design options.
Our advertising solutions Dynamic Creative Optimization and Filiality enable personalized customization to fully realize the potential of your display campaigns!
This involves a detailed and transparent success control for the rapid optimization of campaigns, the avoidance of wastage and the reaching of new target groups through accurate targeting, as well as the flexible coordination of the advertising measures. And incidentally, your brand is also perceived positively.
Personalized Advertising with Dynamic Ads
Our Dynamic Creative Optimization (DCO) gives you maximum flexibility: Create a template which allows you to define and optimize various contents and components (such as product illustrations, background images, CTA buttons, headlines, slogans, prices, etc.)– as often as you like, depending on your marketing goal, target group or other targeting criteria such as weather, time of day or season.
Once set up, your ad creatives will be generated automatically in real-time using layout elements from your template adapting the one suitable for the current user. With the use of product data feeds changes can be made easily and even during the course of the campaign allowing you to react flexible to current events (such as sports, regional celebrations, etc.).
Therefore, particularly suppliers with a wide product range can now focus on advertising more specific, and with the combination of various TGP Targeting criteria benefit from the entire range of our portfolio.
Whether you’re in the fashion, automotive, travel or insurance industry: With Dynamic Ads United Internet Media offers you an elegant solution in delivering your advertising message directly and with wide reach to the right person.
Dynamic Ads – Your Benefits:
- Less production effort for your ad creation in the long term: saves costs and time!
- Various combination options (Targeting and layout concepts) and fast modification of campaign elements
- Multi Screen functionality
- By combining TGP Target Groups, the entire range can be accessed
Filiality – Customised Solutions for Complex Regional Retailer Advertising
Would you like to send your customers to your closest location? Do you have different offers in various regions? Filiality makes this easy as pie: With an ad template and a list of data on the various locations, we can display dynamic campaign ads across all screens, customised to individual users or by region. It’s easy to integrate even very large numbers of retailers and locations into these kinds of digital campaigns. The ads are displayed as described using
TGP Geography. Thanks to Filiality, it’s possible to adapt specific regional offers, graphics, click URLs and tracking pixels in addition to customising various text elements.
Regional Marketing and Retailer Advertising at a Glance:
- We make it easy for you to manage your regional online advertising
- This avoids media losses that lead to high costs and effort
- We guarantee extensive reach and highly accurate quality targeting (TGP Target Group Planning)
- High Awareness on all devices
- We support your regional campaigns with innovative and effective products and solutions, depending on your marketing goals
From branding and dialogue to multi-screen: Contact us to discuss your goals and opportunities. We’re happy to assist you with planning, implementation and all other challenges.
Examples of Personalized Advertising
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