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Qualitätsjournalismus und Brand Safety

Das redaktionelle Angebot von WEB.DE und GMX bietet ein sicheres Werbeumfeld

Die Nachrichtenseiten von WEB.DE und GMX zählen zu den reichweitenstärksten und relevantesten Online-Medien in der DACH-Region. Das zeigen Studien wie Medienvielfaltsmonitor und Reuters Digital News Report. Die Redaktion legt Wert auf hohe journalistische Standards. Für Werbetreibende ist ein ansprechendes und seriöses Umfeld ein entscheidendes Kriterium, da es sich positiv auf die Werbewahrnehmung der Nutzerinnen und Nutzer auswirkt – Stichwort Brand Safety. 

Mehr als jeder Dritte in Sorge über Echtheit von Nachrichten

Die Top-5-Online-News-Angebote in Deutschland sind Tagesschau.de, das gemeinsame Angebot von WEB.DE/GMX, Spiegel.de, Bild.de und n-tv.de. Online-Nachrichten und etablierten Medienmarken wird insgesamt ein hohes Vertrauen entgegengebracht. Das sind Ergebnisse der Studie "So liest Deutschland Online-Nachrichten" von WEB.DE und GMX. Die Studie der E-Mail- und News-Anbieter untersucht auch die Nutzung von Online-News-Angeboten nach Leserschaft und Intensität.

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Die Zahl des Monats: 3,7 Prozent

Im Ranking der Top-40 Online-Medien im Meinungsmarkt erreicht WEB.DE den Spitzenplatz mit einem Marktanteil von 3,7 Prozent – das zeigt der Medienvielfaltsmonitor rückblickend für das zweite Halbjahr 2020. Mit 3,3 Prozent landet GMX als zweites Internet-Angebot von United Internet in den Top 3. 

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agof: GMX punktet bei App und News

Die Arbeitsgemeinschaft Online Forschung hat die Dezember-Zahlen für United Internet Media, WEB.DE und GMX veröffentlicht. Die Analyse zeigt unter anderem: Im Vergleich zum Vorjahr verzeichnet GMX einen deutlichen Zuwachs in der App-Nutzung sowie im News-Bereich.

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Reuters Institute: WEB.DE und GMX unter den Top 10 Online-Medien vertreten

WEB.DE und GMX zählen zu den zehn meistgenutzten Online-Medien in Deutschland. Das Nachrichten-Angebot der beiden Portale wird von elf Prozent respektive zehn Prozent der Onliner in Deutschland ab 18 Jahren wöchentlich genutzt. Das geht aus dem aktuellen Digital News Report des Reuters Institute hervor. Top-10-Platzierungen erreicht GMX zudem in Österreich und der Schweiz. 

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Blog-Flash mit Thomas Rebbe: "Online-Journalismus ist qualitativ besser als sein Ruf"

Im Kurzinterview nimmt der Chefredakteur von WEB.DE und GMX Stellung zum "5-Sterne-Journalismus". Was macht Qualität aus, wie lässt sie sich messen und worauf achtet die Redaktion von WEB.DE und GMX? Die Portale gehören zu den meistgenutzten Online-Nachrichtenangeboten in Deutschland. 

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Für mehr Vertrauen im Medienmarkt – WEB.DE und GMX unterstützen Journalism Trust Initiative

Reporter ohne Grenzen hat sein neues Transparenz-Online-Tool auch in deutscher Sprache veröffentlicht. Als erste Medienmarken aus Deutschland haben WEB.DE und GMX das JTI-Tool eingesetzt und die Ergebnisse veröffentlicht. Die Journalism Trust Initiative soll vertrauenswürdige Nachrichtenquellen identifizieren und stärken. Dies wiederum ist attraktiv für Werbetreibende. 

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Die Zahl des Monats: WEB.DE verzeichnet 120,3 Millionen Nachrichten-Visits

Top 10-Platzierungen für die beiden Portale: In der Kategorie der Nachrichten liegt WEB.DE im Ranking der IVW auf Platz acht. Das Schwesterportal GMX rangiert mit 106,2 Millionen Visits auf Platz zehn. Die Werte belegen die hohe redaktionelle Relevanz für die Nutzer in Deutschland.

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Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

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 presse@united-internet-media.de

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Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

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