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Ad Impact Research

Discover potential areas for improvement and measure your success.

Regular ad impact research is a vital tool to check whether or not your campaigns are actually generating the desired results. After all, what works for one company may not be nearly as successful for another.

Supporting research: From the idea to proof of effectiveness.

From ad pre-testing and impact documentation to sales verification: Our portfolio of supporting research services offers solutions for a number of different issues. Experience also shows that these will help you plan and run your campaigns in the most effective way. We can track your campaign accurately across all devices using only the best available tools. We work closely with our  Media Consulting team to make recommendations for your specific media planning and campaign. You’ll also benefit from our many years of industry experience and full-service support. Still undecided? Take a look at our Best Cases in our Showroom.

Overview of our advertising impact research portfolio:

  • WEB.ADTest thoroughly examines your planned advertising media and explores potential areas for improvement in advance. If you can’t decide which motif you’d like to use, we can point out the corresponding strengths and weaknesses of your approaches prior to the campaign launch. In the end, you’ll know what best resonates with your audience.
  • What is your audience thinking? The Target Group Optimizer examines which users are most receptive to your brand and/or product. You can adjust how your ads are delivered at any time using our extraordinary TGP targeting technology.
  • Our WEB.Effects product range shows how your campaign performs in terms of branding and ad recall. You can find the right ad impact study for all activities, from cross-media to mobile campaigns.
  • Branding is relevant – but increasing sales is also very important. We can develop a customised sales tracking concept just for you.

Effective advertising impact research with United Internet Media.

Contact United Internet Media to work with an expert partner in media research – and learn what works best for your brand.