Ad Impact Research
Discover potential areas for improvement and measure your success.
Regular ad impact research is a vital tool to check whether or not your campaigns are actually generating the desired results. After all, what works for one company may not be nearly as successful for another.
Supporting research: From the idea to proof of effectiveness
From ad pre-testing right up to impact documentation, our evaluation portfolio offers a variety of solutions for a number of different issues. Experience also shows that these will help you plan and run your campaigns in the most effective way. We can track your campaign accurately across all devices using only the best available tools. We work closely with our Media Consulting team to make recommendations for your specific media planning and campaign. You’ll also benefit from our many years of industry experience and full-service support.
Overview of our advertising impact research portfolio:
- Using our AI-powered Ad Attention Prediction, we analyze—before, during, or after the campaign launch—which elements of your ad material are most effective at capturing your target audience’s attention and where there is room for improvement. In the end, you’ll know exactly what resonates best.
- We’d be happy to show you how your campaign is performing in terms of branding and ad recall using our Brand Lift Studies product family:
Whether it’s a cross-media or mobile campaign—we have the right ad effectiveness study for every type of campaign.
Effective advertising impact research with United Internet Media
Contact United Internet Media to work with an expert partner in media research – and learn what works best for your brand.