With TGP effective communication is no coincidence!
Thanks to our high-quality Target Group Planning (TGP) your ads can be delivered to your target audience with maximum accuracy – across all devices and with user frequency capping:
- Agency testings show: over 85 % target group hit rate with TGP *
- Multi Screen Targeting across all devices
- Broad and deep pool of high-quality data based on First-Party-Data
- Patented in-house targeting technology since 2004
- New TGP Target Groups: Weather Targeting, Online Streamer, Football Enthusiasts
Quality Targeting with TGP helps you better understand the subject of targeting based on Four important Quality Dimensions – allowing you to clearly evaluate the right options for your goals.
15 Years of TGP
Targeting, Big Data, Pseudonymization - Buzzwords that are considered standard in digital marketing today. But a few years ago, the reality was quite different. It wasn’t until the dawn of the digital age when classic environmental planning - known from the early days of advertising - dominated the field of marketing. Because of new technologies and products, target groups would no longer be reached only in their traditional environment. But, by categorizing and identifying them, for example, based on their demographic characteristics, their interests, buying behavior or media use, in order to display relevant advertisement to them.
The acquisition of information from various data sources, their correct interpretation and the modeling of suitable target groups in particular requires many years of experience. In fact, this expertise requires great responsibility, namely the protection of this data – more than anything else.
For more than 15 years, United Internet Media has provided high-quality target groups with its targeting technology TGP, whose accuracy has been confirmed by regular measurements. Eventually, by following strict German and European data protection laws, our product is certified with the ePrivacy and TCF Compliant Seal of IAB Europe.