Targeting solutions from United Internet Media deliver top efficiency for your campaign.
When designing offline advertising materials, conventional media planning involves working with environments and media used by a potential audience of customers. It is difficult to guarantee that the message will reach any contact in this specific target group, however, as the audience often consists of a variety of different target groups. This results in losses.
The digital world makes this easier. Innovative targeting technologies mean that your ads can be delivered directly to your specific target audience – with user frequency capping across all devices.
Effective communication is no coincidence!
TGP® is the award-winning target technology from United Internet Media, available since 2004. In addition to delivering the broadest, deepest pool of high-quality data available, it also offers the greatest variety of target audiences on the market today. As such, our targeting system makes it possible for you to achieve the greatest possible reach and accuracy while minimizing losses. Of course, it also comes with certified data protection "Made in Germany".
It is also possible to book and manage all established TGP® target audiences for mobile media. And our Multi Screen Targeting ensures that you can reach your audiences across all screens.
United Internet Media is the first German marketer to offer user frequency capping across all devices and ad formats.
Four quality dimensions.
Quality targeting made by United Internet Media helps you better understand the subject of targeting based on four important quality dimensions – allowing you to clearly evaluate the right options for your goals:
- Data – the basis of every targeting system.
- Technology – the key to reaching specific target audiences.
- Portfolio – offers relevant planning audiences for ideal client solutions.
- Performance – ensures maximum campaign success and the strongest impact.
Data – reliable information provides the foundation.
United Internet Media offers the broadest and deepest database of first-party quality data in the entire market. This promise is based on five reliable sources:
sociodemographic features, browsing habits, psychography, purchasing behaviour and media use data.
Technology – innovations with the right expertise.
Our targeting systems use a patented projection algorithm to specifically reach all of the users that belong to your target audience – with user frequency capping as needed to effectively reach your target audience across all screens.
Portfolio – comprehensive solutions for all areas.
Quality targeting makes it possible for you to compile the individual attributes of your audience to efficiently reach them according to your requirements. In addition to multifaceted target audience solutions, you can utilise an entire series of smart media management tools to achieve your campaign goals.
Performance – efficiency that pays off.
Our strong accuracy in reaching specific audiences makes your advertisement not just more relevant, but creates the best-possible foundation for using your advertising budget effectively. Whether across broad audiences or top segments – United Internet Media provides extensive and effective targeting solutions for every case.