Targeting

Target Group Planning (TGP) is United Internet Media's award-winning targeting technology. With TGP, your advertising messages are delivered to your target group precisely and with the highest degree of accuracy - across all devices and contact-dosed.

The basis for our TGP targeting system, which has been tried and tested for many years, is high-quality First Party Data that is collected exclusively with the consent of our users. This allows you to benefit from targeting without loss of reach due to blocked 3rd party cookies. We also always comply with the strict German and therefore also European data protection laws, confirmed by the ePrivacy Seal and the TCF Compliant Seal of the IAB Europe.

Therefore, we provide one of the broadest and deepest target group portfolios on the market with over 300 targeting characteristics and thus ideally support you in reaching your user group. Moreover, all TGP target groups can be booked both directly and programmatically via Pretargeted Deals and with TGP Extended Media, high-quality TGP data can also be used for targeting in a Pretargeted Deal on additional quality environments.

However, the right target group selection for you is not included? We also offer the possibility of forming individual target groups tailored to your needs - gladly also by means of CRM Onboarding. Contact us!

The Most Important Advantages of TGP Targeting at a Glance:

• High Quality: First Party Data forms the basis for targeting features of our target group portfolio.
• Safe: Compliance with German and European data protection laws.
• Accurate: Highest data quality and best accuracy - confirmed by regular and independent quality measurements.
• Effective: Agency tests show over 82% target group reach with TGP*.
• Efficient: Multi Screen Targeting works across devices and enables contact-dosed user targeting.
• Flexible: individual target group formation is no problem!
• Reliable: Patented in-house targeting technology since 2004.
• Informative: Get valuable insights about your target group.

* Measurements are carried out regularly by the independent measurement service provider AQIS. The value is based on the measurement of several campaigns with targeting on age 20-49 years.

Intelligent use of data is considered a success factor for digital marketing and opens up extensive possibilities in your customer approach.

Depending on your needs, you can find the best ways to optimize your targeting via our First Party Data Audiences as well as Targeting Solutions.

The First Party Data Audiences form a comprehensive portfolio of predefined target groups, all of which are based on first-party user information. Therefore, state-of-the-art machine learning technology is used to build our target groups.

Our Targeting Solutions offer you a comprehensive range of individual solutions that can help you to address your target groups. With solutions such as Retargeting or CRM Onboarding, you are able to form optimal customer loyalty measures and efficiently generate new customers. Moreover, the 360-degree analysis of your target group provides you with deep insights into the structure of your customers.
Feel free to contact our data experts - they`re ready to assist and advise you!