• backBtn Downloadcenter atom/icon/chevron/red
    • Pricing atom/icon/chevron/red
    • Specifications atom/icon/chevron/red
    • General Guidelines atom/icon/chevron/red
  • backBtn Company atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Association Work atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
      • DMVÖ atom/icon/chevron/red
    • Associates atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Marketer Blog atom/icon/chevron/red
    • Press Kits atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
    • Picture Material atom/icon/chevron/red
    • Press Releases atom/icon/chevron/red
    • Contacts us atom/icon/chevron/red
  • backBtn Contact atom/icon/chevron/red
    • Sales offices atom/icon/chevron/red
    • Campaign Management atom/icon/chevron/red
  • EN
    • DE
    • CH
    • AT
    • EN

EN
  • DE
  • CH
  • AT
  • EN


EN
  • DE
  • CH
  • AT
  • EN

  • backBtn Portfolio atom/icon/chevron/red
    • backBtn Online atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Directory Media atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Mobile atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn E-Mail Apps atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn International atom/icon/chevron/red
      • backBtn GMX Austria atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX Switzerland atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mail International atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Products and Solutions atom/icon/chevron/red
    • backBtn Display Advertising atom/icon/chevron/red
      • backBtn Premium Formats atom/icon/chevron/red
        • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Halfpage Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In-Text Video Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 1:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Baseboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Carousel Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Exclusive Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flyers atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Understitial atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Basic Formats atom/icon/chevron/red
        • backBtn Ad Bundle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 6:1/4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn (Wide) Skyscraper atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Super Banner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Flex Ads atom/icon/chevron/red
        • backBtn Flex Ad 6:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 1:1 atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn In-Stream atom/icon/chevron/red
        • backBtn Bumper Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Pre-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Post-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Shuffle Roll atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Special Formats atom/icon/chevron/red
        • backBtn MillionenKlick atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Events atom/icon/chevron/red
      • backBtn Billboard atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brandformance atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Bridge Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic Wall atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Event atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Double Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Flagship atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HomeFrame atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Welcome Back Layer atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Wallpaper atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Programmatic Advertising atom/icon/chevron/red
      • backBtn Advertising Formats atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Deal Types atom/icon/chevron/red atom/icon/chevron/red
      • backBtn OVK Pretargeted Standard Deals atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Native Advertising atom/icon/chevron/red
      • backBtn Branded Content atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Special atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Individual Specials atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Video Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Route Planner atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Service Integration atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Core Themes atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Dialog Solutions atom/icon/chevron/red
      • backBtn Direct E-Mail atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead CoRegistration atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead Exclusive Contest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead Multi Sponsor Contest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Flyers atom/icon/chevron/red atom/icon/chevron/red
      • backBtn trustedDialog atom/icon/chevron/red
        • backBtn Quality Standard atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Insights atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customers atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Associates atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Vorteilswelt atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.Cent Collect atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Targeting atom/icon/chevron/red
      • backBtn Database Targeting atom/icon/chevron/red
        • backBtn CRM Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Retargeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customised Targeting atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Behavioural Targeting atom/icon/chevron/red
        • backBtn TGP Target Audiences atom/icon/chevron/red atom/icon/chevron/red
        • backBtn TGP Technology atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Technical Targeting atom/icon/chevron/red
        • backBtn Multi Screen Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Weather Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Content Targeting atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Personalized Advertising atom/icon/chevron/red atom/icon/chevron/red
    • backBtn TV-Synchronisation atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Viewability (vTKP) atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Research atom/icon/chevron/red
    • backBtn Ad Impact Research atom/icon/chevron/red
      • backBtn WEB.ADTest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.Effects atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Online Studies atom/icon/chevron/red
      • backBtn Benchmarker atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Category Studies atom/icon/chevron/red
        • backBtn Catch Me If You Can - Part 2 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Multi Screen Is Now! atom/icon/chevron/red atom/icon/chevron/red
        • backBtn A Peek Into The Living Room atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Meetrics Joint Study atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Catch Me If You Can atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Quality Features atom/icon/chevron/red atom/icon/chevron/red
  • backBtn Services atom/icon/chevron/red
    • backBtn Media Consulting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn One Stop Services atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Events & Dates atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Newsletter atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Showroom atom/icon/chevron/red
    • backBtn ADGallery atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Downloadcenter atom/icon/chevron/red
    • Pricing atom/icon/chevron/red
    • Specifications atom/icon/chevron/red
    • General Guidelines atom/icon/chevron/red
  • backBtn Company atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Association Work atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
      • DMVÖ atom/icon/chevron/red
    • Associates atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Marketer Blog atom/icon/chevron/red
    • Press Kits atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
    • Picture Material atom/icon/chevron/red
    • Press Releases atom/icon/chevron/red
    • Contacts us atom/icon/chevron/red
  • backBtn Contact atom/icon/chevron/red
    • Sales offices atom/icon/chevron/red
    • Campaign Management atom/icon/chevron/red
  • EN
    • DE
    • CH
    • AT
    • EN
atom/icon/chevron/red Products and Solutions

Programmatic Advertising

atom/icon/chevron/red
  • Advertising Formats atom/icon/chevron/red
  • Deal Types atom/icon/chevron/red
  • OVK Pretargeted Standard Deals atom/icon/chevron/red
  • Home
  • Products and Solutions
  • Programmatic Advertising
  • Advertising Formats

Advertising Formats

Almost all of our premium and standard formats - as well as native and video - can be booked programmatically. An overview of available formats and via which SSP those can be booked can be found here:

EVENT- AND PREMIUM FORMATS

Availability:

► Inbox Ad only with Google
► Sitebar only with Yieldlab
► all other advertising formats with Yieldlab & Xandr

Billboard Ad

Billboard Ad

Details

MaxiAD⁺

MaxiAD⁺

Details

Halfpage Ad

Halfpage Ad

Details

Inbox Ad

Inbox Ad

Details

Sitebar

Sitebar

Details

BASIC FORMATS

Availability:

► all advertising formats with Yieldlab &  Xandr

Medium Rectangle

Medium Rectangle

Details

(Wide) Skyscraper

(Wide) Skyscraper

Details

Super Banner

Super Banner

Details

NATIVE FORMATS

Availability:

► Native Teaser with Xandr

Native Teaser

Native Teaser

Details

VIDEO FORMATS

Availability:

► Pre-Roll & Bumper Ad with Yieldlab

Pre-Roll

Pre-Roll

Details

Bumper Ad

Bumper Ad

Details

MOBILE FORMATS

Availability:

► Mobile Carousel Ad with Yieldlab
► all other advertising formats with Yieldlab &  Xandr

Mobile Banner 2:1

Mobile Banner 2:1

Details

Mobile Carousel Ad

Mobile Carousel Ad

Details

Mobile Banner 6:1/4:1

Mobile Banner 6:1/4:1

Details

Mobile Medium Rectangle

Mobile Medium Rectangle

Details

 Contact

Contact us.

Our experts advise you with extensive and longstanding experience in online marketing and are happy to assist you across all topics.

To our sales offices.

Product recommendations

Do you know your target audience?

Gain important insights about your audience!

More


  • Sitemap
  • General Terms and Conditions
  • Imprint
  • Data Privacy Guidelines