• backBtn Downloadcenter atom/icon/chevron/red
    • Pricing atom/icon/chevron/red
    • Specifications atom/icon/chevron/red
    • General Guidelines atom/icon/chevron/red
  • backBtn Company atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Association Work atom/icon/chevron/red
      • BEVH atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
    • Associates atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Marketer Blog atom/icon/chevron/red
    • Press Kits atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
    • Picture Material atom/icon/chevron/red
    • Press Releases atom/icon/chevron/red
    • Contacts us atom/icon/chevron/red
  • backBtn Contact atom/icon/chevron/red
    • Sales offices atom/icon/chevron/red
    • Campaign Management atom/icon/chevron/red
  • EN
    • DE
    • CH
    • AT
    • EN

EN
  • DE
  • CH
  • AT
  • EN


EN
  • DE
  • CH
  • AT
  • EN

  • backBtn Portfolio atom/icon/chevron/red
    • backBtn Online atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Directory Media atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Mobile atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn E-Mail Apps atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn International atom/icon/chevron/red
      • backBtn GMX Austria atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX Switzerland atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mail International atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Products and Solutions atom/icon/chevron/red
    • backBtn Commerce Media atom/icon/chevron/red
      • backBtn Retargeting Display Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Retargeting Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cart Reminder Ad atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Display Advertising atom/icon/chevron/red
      • backBtn Premium Formats atom/icon/chevron/red
        • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Halfpage Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In-Text Video Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 1:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Baseboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Carousel Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Exclusive Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flyers atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Understitial atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Basic Formats atom/icon/chevron/red
        • backBtn Ad Bundle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 6:1/4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn (Wide) Skyscraper atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Super Banner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Flex Ads atom/icon/chevron/red
        • backBtn Flex Ad 6:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 1:1 atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn In-Stream atom/icon/chevron/red
        • backBtn Bumper Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Pre-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Post-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Shuffle Roll atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Special Formats atom/icon/chevron/red
        • backBtn MillionenKlick atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Events atom/icon/chevron/red
      • backBtn Billboard atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brandformance atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Bridge Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic Wall atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Event atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Double Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Flagship atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HomeFrame atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Wallpaper atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Welcome Back Layer atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Programmatic Advertising atom/icon/chevron/red
      • backBtn Advertising Formats atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Deal Types atom/icon/chevron/red atom/icon/chevron/red
      • backBtn German Marketplace Deals atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Native Advertising atom/icon/chevron/red
      • backBtn Branded Content atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Special atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Individual Specials atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Video Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Route Planner atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Service Integration atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Core Themes atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Dialog Solutions atom/icon/chevron/red
      • backBtn Direct E-Mail atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead CoRegistration atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead Exclusive Contest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead Multi Sponsor Contest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Flyers atom/icon/chevron/red atom/icon/chevron/red
      • backBtn trustedDialog atom/icon/chevron/red
        • backBtn Quality Standard atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customers atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Associates atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Vorteilswelt atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.Cent Collect atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Targeting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Personalized Advertising atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Viewability (vTKP) atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Research atom/icon/chevron/red
    • backBtn Ad Impact Research atom/icon/chevron/red
      • backBtn WEB.ADTest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brand Lift Studies atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Online Studies atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Quality Features atom/icon/chevron/red atom/icon/chevron/red
  • backBtn Services atom/icon/chevron/red
    • backBtn Media Consulting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn One Stop Services atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Events & Dates atom/icon/chevron/red
      • backBtn JETZT Summit 2023 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HORIZONT-Kongress 2023 atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Digital Media Minds atom/icon/chevron/red
      • backBtn netID Think Tank Basic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn netID Think Tank Pro atom/icon/chevron/red atom/icon/chevron/red
      • backBtn netID Think Tank Mobile atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Commerce Media atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Newsletter atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Showroom atom/icon/chevron/red
    • backBtn ADGallery atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Downloadcenter atom/icon/chevron/red
    • Pricing atom/icon/chevron/red
    • Specifications atom/icon/chevron/red
    • General Guidelines atom/icon/chevron/red
  • backBtn Company atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Association Work atom/icon/chevron/red
      • BEVH atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
    • Associates atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Marketer Blog atom/icon/chevron/red
    • Press Kits atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
    • Picture Material atom/icon/chevron/red
    • Press Releases atom/icon/chevron/red
    • Contacts us atom/icon/chevron/red
  • backBtn Contact atom/icon/chevron/red
    • Sales offices atom/icon/chevron/red
    • Campaign Management atom/icon/chevron/red
  • EN
    • DE
    • CH
    • AT
    • EN
atom/icon/chevron/red Home

Products and Solutions

atom/icon/chevron/red
  • Commerce Media atom/icon/chevron/red
  • Display Advertising atom/icon/chevron/red
  • Events atom/icon/chevron/red
  • Programmatic Advertising atom/icon/chevron/red
  • Native Advertising atom/icon/chevron/red
  • Dialog Solutions atom/icon/chevron/red
  • Targeting atom/icon/chevron/red
  • Personalized Advertising atom/icon/chevron/red
  • Viewability (vTKP) atom/icon/chevron/red
  • Home
  • Products and Solutions
  • Viewability (vTKP)

Pay For Viewability

Book for 
guaranteed 
visibility

Book for
guaranteed
visibility

Our share for your Ad Quality.

Measure Your Ads’ Viewability And Only Pay for Ad Impressions Actually Seen

In addition to basic pricing and billing models, United Internet Media now offers “Pay for Viewability (vCPM)”. Therefore, we consult an independent measuring service to verify whether your ads were visible on User´s screen – and will charge you for those ad impressions actually recognizable on screen. With this pricing model in online advertising we guarantee you maximum effectiveness.

Guaranteed Ad Viewability And the Billing of Viewed Impressions

At first, when you choose billing according to Viewability you decide about your required Ad Visibility. For example, if you book 50/1, the impression is considered visible if at least 50 percent of the ad pixels were seen for at least 1 second. Further bookable Viewability Criterias are 60/1 and 100/1. You only wish to pay if the entire ad has been verified as visible? Then choose 100/1.

For an independent quality assurance we work together with various external service providers from which you can pick the one for measuring the Viewability of your ad campaign. Therefore, no further coordination with any other measuring service providers is necessary as with United Internet Media you get everything from one single source. After making your choice of Viewability Criteria you have the following ad formats to choose from: Billboard Ad, Maxi AD+, Mobile Medium Rectangle, Sitebar or Ad Bundle (Skyscraper, Medium Rectangle, Super Banner).

Your Benefits When Only Paying For Viewability Impressions:

  • Selection of different Viewability Criterias
  • You only pay for ad impressions according to your booked Viewability Criteria
  • Quality assurance due to the choice of independent measuring service providers
  • Everything from one source: Booking, optimization and reporting via the campaign management services of United Internet Media

Increase Your Ad Viewability

Optimize your online campaigns: with Pay for Viewability you can benefit from a transparent system meaning that you only pay when the visibility of your advertising media has been proven by measuring in accordance to your order – and thus benefit in two ways: The perception of your advertising message increases, while at the same time you save expenses. United Internet Media is eager to support you with its comprehensive service. Use your budget for online advertising in a effective way!


  • Sitemap
  • General Terms and Conditions
  • Imprint
  • Data Privacy Guidelines