Measure Your Ads’ Viewability And Only Pay for Ad Impressions Actually Seen
In addition to basic pricing and billing models, United Internet Media now offers “Pay for Viewability (vCPM)”. Therefore, we consult an independent measuring service to verify whether your ads were visible on User´s screen – and will charge you for those ad impressions actually recognizable on screen. With this pricing model in online advertising we guarantee you maximum effectiveness.
Guaranteed Ad Viewability And the Billing of Viewed Impressions
At first, when you choose billing according to Viewability you decide about your required Ad Visibility. For example, if you book 50/1, the impression is considered visible if at least 50 percent of the ad pixels were seen for at least 1 second. Further bookable Viewability Criterias are 60/1 and 100/1. You only wish to pay if the entire ad has been verified as visible? Then choose 100/1.
For an independent quality assurance we work together with various external service providers from which you can pick the one for measuring the Viewability of your ad campaign. Therefore, no further coordination with any other measuring service providers is necessary as with United Internet Media you get everything from one single source. After making your choice of Viewability Criteria you have the following ad formats to choose from: Billboard Ad, Maxi AD+, Mobile Medium Rectangle, Sitebar or Ad Bundle (Skyscraper, Medium Rectangle, Super Banner).
Your Benefits When Only Paying For Viewability Impressions:
- Selection of different Viewability Criterias
- You only pay for ad impressions according to your booked Viewability Criteria
- Quality assurance due to the choice of independent measuring service providers
- Everything from one source: Booking, optimization and reporting via the campaign management services of United Internet Media
Increase Your Ad Viewability
Optimize your online campaigns: with Pay for Viewability you can benefit from a transparent system meaning that you only pay when the visibility of your advertising media has been proven by measuring in accordance to your order – and thus benefit in two ways: The perception of your advertising message increases, while at the same time you save expenses. United Internet Media is eager to support you with its comprehensive service. Use your budget for online advertising in a effective way!