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Dialog-Marketing

Wachsendes E-Mail-Volumen bietet viel Potenzial für Werbungtreibende

Untersuchungen belegen ein stetiges Wachstum des E-Mail-Volumens und die aktive Nutzung in allen Generationen. In dem aufstrebenden Segment liegt viel Potenzial für Werbungstreibende. Im Gegensatz zu TV und Print, die meist sehr unspezifisch und unpersönlich sind, bieten die Formen des Dialog-Marketings die Möglichkeit, Werbung genau auf den potenziellen Kunden zuzuschneiden und das in vielfältigen Formaten: Bewährte Formate wie trustedDialog und ständig neue Produktentwicklungen machen den Dialog erfolgreich.

Direct-to-Consumer: Das E-Mail-Postfach ist wichtigster Kontaktkanal

Newsletter sind ein essenzieller Touchpoint für Marken bzw. Hersteller und somit wichtiger Bestandteil des Direktvertriebs (D2C). Die DACH-Studie von Annalect und UIM belegt, dass bei drei Vierteln der Befragten Newsltter zum Kaufabschluss führten. Darüber hinaus ist Kundinnen und Kunden im D2C-Business die Produktqualität und der Kundenservice besonders wichtig.

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Zahl des Monats: 29 Prozent

E-Mail-Marketing ist ein Wachstumsthema: Fast 30 Prozent der Markenhersteller planen, ihr Versandvolumen im Jahr 2023 zu steigern. Die Hälfte (57 %) aller Unternehmen dieses Segments wollen zumindest gleich viele Nachrichten verschicken. Allerdings gibt es noch Potenzial: Die Studie "E-Mail-Marketing Benchmarks" stellt fest, dass sich die Qualität der Mailings steigern lässt.

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Rekord bei trustedDialog: Über 400 Marken setzen auf sichere E-Mail-Kommunikation

Prominente Neukunden für trustedDialog: United Internet Media (UIM) konnte weitere 50 Marken, darunter Wein & Vinos, Montblanc und Seidensticker, vom Qualitätsstandard für sicheres Dialog-Marketing überzeugen. Damit setzen nun über 400 Marken auf trustedDialog – ein Rekord. Der Zuwachs kam unter anderem aus den Branchen Medien, E-Commerce, Mode, Markenhersteller und Freizeit.

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Zahl des Monats: 41,5 Prozent

Wollen Verbraucherinnen und Verbraucher in Deutschland mit Unternehmen in Kontakt treten, liegt die E-Mail als Kommunikationskanal ganz vorne. Das zeigt die aktuelle Kommunikationsstudie des Fachmediums iBusiness in Zusammenarbeit mit dem Marktforschungsinstitut Splendid Research. Die E-Mail ist damit vitaler denn je.

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Studie: E-Mail-Kommunikation mit Behörden und Online-Shops gewinnt an Relevanz

Das Forschungsinstitut MindTake bestätigt mehr als 30 Prozent Marktanteil von GMX in Österreich. Damit liegt GMX nur kanpp hinter Google. Über 92 Prozent der E-Mail-User erhalten wöchentlich Newsletter ins private Postfach.

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Research Insights: trustedDialog stärkt das Marken-Image der Barmenia und von Witt Weiden

Eine aktuelle Studie von United Internet Media belegt die Wirksamkeit des Qualitätsstandards trustedDialog im digitalen Dialogmarketing: Das Prüfsiegel stärkt das Image von werbenden Marken – insbesondere in Kombination mit dem Markenlogo. In den Parametern Vertrauenswürdigkeit, Sicherheit und Zuverlässigkeit konnte ein deutliches Plus von bis zu 128 Prozent verzeichnet werden.

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Cross Generations: Ob X, Y, Z oder Babyboomer – fast alle nutzen die E-Mail

Die DACH-Studie von MindTake belegt die fortwährende Bedeutung der E-Mail in der Customer Journey von Onlinern. Dabei ist die E-Mail vor allem bei den jüngeren Generationen intensiv in Gebrauch. Das Fazit: E-Mail-Nutzung ist über alle Generationen hinweg ein essenzieller Teil der digitalen Kommunikation.

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CEO Insight: Digitaler Dialog wächst mit E-Commerce

Während der Pandemie hat sich die Digitalisierung des Alltags stark beschleunigt. Mit dem Boom des Online-Handels konnte auch die E-Mail ihre ohnehin starke Stellung weiter ausbauen. Der Grund: Das elektronische Postfach ist eng mit der Customer Journey verknüpft. Im Kommentar erklärt UIM CEO Rasmus Giese, warum der Trend zum digitalen Dialog anhalten wird.

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Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

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 presse@united-internet-media.de

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Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

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