The digital customer journey takes place mostly in the email inbox
Online shopping without e-mail is unimaginable. E-mail is a key component of the entire digital purchasing process and a friend of e-commerce: whether for logging into the online store, receiving offers, for order and shipping confirmations, or for customer retention after the transaction - e-mail provides direct support at the digital point of sale.
More than 9 out of 10 people use e-mail in the course of the customer journey. Germany's most-used e-mail services WEB.DE and GMX thus provide the perfect basis for efficient targeting of your advertising. In this way, we reach your target group at different stages in the digital buying process.
With our targeting product TGP Intent, we offer you customized target groups tailored exactly to your needs. The classification of e-mails enables us to identify which purchase decision phase the user is in, while complying with strict German and European data protection guidelines. On the basis of these data touchpoints, there are precise opportunities to design a suitable target group. Thus, with TGP Intent we offer you best hit rates and highest efficiency for your online campaigns!
TGP Intent Benefits at a glance:
- Proven accuracy along the buying process:
Identify purchase decision phases through email type classification.
- Peak target groups with relevant reach:
With standardized TGP intent target groups or individual special target groups
- Efficient customer targeting:
Upselling or reactivation of existing or new customers by selecting
or the exclusion of sender domains