ADGallery

netID - WEB.DE - In-Text Video Ad

Format:	Mobile In-Text Video Ad
Brand:	netID
Industry:	Others
Portal:	WEB.DE

Attention-getting and user-friendly: The ad video starts muted in autoplay. The player is positioned directly in focus between two paragraphs within an article. Depending on the size of the viewport, the player scales its ad space in ideal proportion to the rest of the website or viewport. The video starts only when at least 50% of the ad space is in the visible area. Sticky feature: If the user continues to scroll down the article, the player will stick to the top position of the page (in a slightly minimized size). This feature is active all the way to the end of the article. If users leave the article by scrolling further down (outside the article), the sticky feature of the player is deactivated. The ad will then be displayed again at the initial ad position (the video pauses until it reappears in the visible area). This way, at least 50% of the advertising space remains visible.

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