Pre-Targeted Deals
United Internet Media's large target group portfolio with 300 different segments can also be booked as a pre-targeted deal for the WEB.DE and GMX portals. A pre-targeted deal also allows the full target group reach to be used without losing users. This is achieved through cookie matching between all relevant platforms.
All advantages at a glance:
- No dependence on third-party cookies and stable multi-screen user profiles with FC thanks to login
- Proven accuracy and data quality thanks to high-quality first-party data
- Use of the full target group reach without losses in cookie matching