Smart Contextual Targeting at United Internet Media offers you the unique opportunity to play out advertising in the WEB.DE and GMX email
inbox with contextual relevance to the user's current reading experience.
AI-trained analyzers recognize both the contextual categories defined by the IAB from the intelligent mailbox and relevant keywords and thus reliably capture the right context and the thematic environment in which your advertising is played out - without any third-party cookies.
This creates a high level of acceptance and maximum advertising impact among the target group that is directly concerned with a specific
topic - in an environment that matches your brand.
The highlights at a glance:
- RELEVANCE: Advertising playout based on the content
- DATA PROTECTION: GDPR-compliant - the content is taken into account, but no
personal data - TARGETING: The campaign is played out to users who are interested in the topic
- BRAND SAFETY: Advertising is played out in an environment that matches the brand
on your desktop or tablet device
Either IAB categories or individual keyword sets can be booked. The campaign is played out on big and mid screen in the usual display advertising formats such as half page ad and skyscraper.
Smart Contextual Targeting can be booked immediately.