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CEO Insights

CEO Insights

Rasmus Giese kommentiert
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aktuelle Entwicklungen.
In Fachbeiträgen analysiert
der UIM CEO Trends, Studien
und Marktzahlen.

Zum aktuellen CEO Insight
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Mit UIMs 300 Targeting-Merkmalen
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Kurzinterview

Kurzinterview

Kurze Fragen - kurze Antworten.
Aktuell: Thomas Rebbe,
Chefredakteur von WEB.DE
und GMX, zum aktuellen
Digital News Report.

Zum aktuellen Blog-Flash
Statement

Warum die nächste dmexco wieder mehr Chaos braucht

Die dmexco war herausragend und bestens organisiert. Doch bei aller Euphorie für internationale Speaker, künstliche Intelligenz und die Verlässlichkeit von Data: Die Kreativität darf nicht zu kurz kommen.

  • von Rasmus Giese
Statement

Verliert die dmexco auf dem Weg zur globalen Konferenz den Blick auf den deutschen Markt?

2009 wurde die dmexco ins Leben gerufen, um den deutschen Werbungtreibenden einen Weg durch die digitale Werbungs Landsachft zu zeigen. Heute ist der Anspruch der dmexco ein viel größerer. Die Macher wollen sie als internationale Business- und Innovationsplattform etablieren. Doch ist der neue Weg auch weiterhin der richtige, um auch der deutschen Werbewirtschaft Orientierung zu bieten? Ein Kommentar von Rasmus Giese.

 

  • von Rasmus Giese
Statement

Rasmus Giese – Mein dmexco-Rückblick

"Pure Business" versprach die dmexco dieses Jahr – und hielt es auch ein. Eine gute Infrastruktur und internationale Top-Speaker sorgten für eine angenehme Arbeitsatmosphäre und viel interessanten Gesprächsstoff. Dennoch ging eins deutlich aus den Gesprächen hervor: Die Vermarkter wünschen sich mehr Orientierungshilfe für die deutsche Werbebranche.  Ein Rückblick zur dmexco von Rasmus Giese.

  • von Rasmus Giese
Blog Flash

Der Kunde ist König. Doch gilt diese Leitidee auch in der Online Welt?

Alles redet nur über Technik. Das dmexco-Seminar "Customer Centricity – Der Multi Screen User im Fokus" auf der dmexco rückt den User wieder in den Mittelpunkt. Im Blog-Flash-Interview verraten die beiden UIM-Referenten Benedikt Schmitt-Homann und Wenzel Drechsler, was die Seminar-Besucher am dmexco-Mittwoch im Raum "Seminar 5" um 15 Uhr erwartet. 

  • von Kay Städele
Events

Standards, Studien, Seminare – UIM spricht auf der dmexco

UIM-Experten nutzen den Rahmen der Digitalmesse und des Pre-Events Online Ad Summit, um Erfahrungen aus der Praxis weiterzugeben und Studienergebnisse vorzustellen. Zudem treten die Mitarbeiter als Vertreter des Online-Vermarkterkreises (OVK) auf. UIM-CEO Rasmus Giese nimmt beim Panel auf dem Online Ad Summit  teil.

  • von UIM Pressestelle
Studie

OVK-Studie untersucht "The Power of Mobile Creation"

Auch in diesem Jahr veröffentlicht der Online-Vermarkterkreis eine Studie zum Online Ad Summit am 13. September in Köln. Untersuchungsgegenstand ist der Einfluss von Kreation auf Wahrnehmung und Wirkung von mobilen Werbemitteln. Präsentiert wird die Analyse von Jeannine Klar, Leiterin der Unit Marktforschung im OVK, gleichzeitig Senior Project Manager Marktforschung bei United Internet Media.

  • von Kay Städele
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Kay Städele

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