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Buchbare Zielgruppenmerkmale

Mit TGP ist treffsichere Kommunikation bei uns kein Zufall!

Wir liefern mit unserem qualitativ hochwertigen Target Group Planning (TGP) Ihre Werbebotschaften präzise und mit höchster Treffgenauigkeit an Ihre Zielgruppe aus – geräteübergreifend und kontaktdosiert.

  • Agenturtests zeigen: über 83 % Zielgruppenerreichung mit TGP *
  • Multi Screen Targeting über alle Screens hinweg
  • Eine sehr breite und tiefe Datenbasis basierend auf First-Party-Daten
  • Patentierte Inhouse-Targeting-Technologie seit 2004
  • Neue TGP-Zielgruppen: Wetter-Targeting, Online Streamer, Fußballinteressierte

* Wert basiert auf der Messung mehrerer Kampagnen mit Targeting auf Alter 20-49 Jahre

Quality Targeting mit TGP hilft Ihnen anhand von vier wichtigen Qualitätsdimensionen, das Thema Targeting besser zu verstehen und für Ihre Ziele klar zu bewerten.

15 Jahre TGP

Targeting, Big Data, Pseudonymisierung – Buzzwords, die im digitalen Marketing heute als selbstverständlich gelten. Noch vor einigen Jahren sah die Realität aber ganz anders aus. Klassische Umfeld-Planung bekannt aus den Anfängen der Werbung bestimmte das Marketing und so blieb es  bis zum Beginn des digitalen Zeitalters. Erst mittels neuer Technologien und Produkte konnten Zielgruppen nicht mehr nur in ihren angestammten Umfeldern erreicht werden.  Nun war es möglich, sie zum Beispiel anhand ihrer demographischen Merkmale, ihrer Interessen, ihres Kaufverhaltens oder ihrer Mediennutzung zu kategorisieren, zu identifizieren und die für sie relevante Werbung anzuzeigen. Die Informationsgewinnung aus verschiedensten Datenquellen, deren korrekte Interpretation und nicht zuletzt die Modellierung von passenden Zielgruppen erfordert langjährige Erfahrung. Diese Expertise ist aber auch mit  einer großen Verantwortung verbunden, nämlich – vor allem anderen – dem Schutz dieser Daten.

United Internet Media bietet mit der Targeting-Technologie TGP nun bereits seit 15 Jahren qualitativ hochwertige Targeting-Zielgruppen an, deren Treffgenauigkeit durch regelmäßige Messungen bestätigt wird. Dabei beachten wir stets den strengen deutschen und damit auch europäischen Datenschutz, was uns mit dem ePrivacy Seal und dem TCF Compliant Seal des IAB Europe zertifiziert wird.

Alle buchbaren Zielgruppenmerkmale auf einen Blick!

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Mit vielfältigen Kombinations-möglichkeiten von Targeting und Layout kreative Ideen umsetzen. Erfahren Sie mehr!

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