What is Dialogue Marketing? How can you use it effectively?
In contrast to TV and print, which are usually pretty unspecific and impersonal, the advertising opportunities presented by Dialogue Marketing allow you to customise your ad specifically for your potential customers. You can use and expand your existing customer relationships and information in the process. As the term implies, Dialogue Marketing specifically focuses on promoting and fostering a dialogue between your company and your customers.
What specific opportunities are available through Dialogue Marketing? When should each type of advertising be used to achieve the best results?
United Internet Media: your one-stop shop for Dialogue Marketing.
One of the greatest benefits of Dialogue Marketing is its very wide acceptance among potential customers. Since the ad is personalised, it specifically speaks to the users’ interests – generating higher click-through rates. United Internet Media delivers this advantage along with our enormous reach, allowing you to reach your audience in a familiar setting. We offer an extensive selection of dialogue marketing products, ranging from classic options to completely new, innovative approaches:
- Lead Generation: Acquisition of new customers through our professional Contest or CoRegistration. These are perfectly tailored to the user with his interests and achieve high success rates. Use these opportunities for your company to develop new customer groups.
- Referral Marketing: Create attention and high confidence in your product by means of high-reach recommendations from the WEB.DE or GMX Vorteilswelt and the bonus program WEB.Cent sammeln.
- E-Mail Marketing: E-mail is one of the classic tools of Dialogue Marketing. United Internet Media offers an entire spectrum of possibilities to reach millions of users via e-mail, such as newsletters, Direct E-Mails or Inbox Ads.
- GMX And WEB.DE Flyers: Don’t pay to print conventional flyers and ad circulars. Instead, invest your money in Digital Flyers and reach millions of users with our Inbox Ads – a far more affordable and promising proposition.
- trustedDialog: Use our trusteDialog to give users the confidence that your ads are actually real. We will label your mails with a seal and your logo – for secure, professional Dialogue Marketing.
United Internet Media is your reliable partner for secure and efficient Dialogue Marketing.
There are many different types of Dialogue Marketing, and it’s not always easy to keep a clear overview of them all. Benefit from the expertise, infrastructure and experience that United Internet Media has to offer – and choose from the entire range of Dialogue Marketing options along with the extensive reach of portals like GMX and WEB.DE to get your message in front of as many users as possible. Whether you aim to effectively attract new customers or maintain existing relationships: We offer secure, efficient solutions for marketing and business communication.