The weather is one of the biggest factors influencing our everyday lives.
It impacts where we go, what we wear, what we eat, what we buy, and how we feel.
This is where Weather Targeting comes into play: Use your customers’ environments to show ads that are even more relevant. For example, if you’re a grocery retailer, you could offer potential customers hot tea when it’s cold outside, and more refreshing options during warmer weather. We have two different targeting options available for you:
► Static Weather Targeting
Static Weather Targeting is a good choice for simple campaigns featuring individual predefined motives. For this, static ads for different types of weather are produced: For instance, clothing campaign could show an creative swimsuit ad on warm, sunny days, and advertise raincoats during rainy conditions.
► Dynamic Weather Targeting
Dynamic Weather Targeting is ideal for more complex campaigns designed to speak to individual users. You can take advantage of Dynamic Weather Targeting with our Dynamic Creative Optimization solution to incorporate dynamic content into your ads. In this case, it isn’t necessary to design your ads prior to launching the campaigns. Instead, they are compiled using individual elements, like the background, text and graphics, which are chosen based on current weather conditions. This gives you the most flexibility to deliver customised, yet fully automated ads. You can use product data feeds with images and information to present your latest online shop offers in line with the weather: When it’s sunny, show swimming trunks to men and bikinis to women. And when it’s raining, you can display men’s and women’s raincoats.
What Weather Parameters Are Available?
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How Can Weather Targeting from United Internet Media Benefit You?
- Customised: Dynamic Weather Targeting makes it possible to fully customise your ads – to target your audience more effectively.
- Automated: Weather Targeting activates and deactivates campaigns based on current temperature and/or weather conditions.
This happens automatically and without any additional effort on your part.
- Combination options: Weather Targeting can be combined with other audience criteria – for example, you can use TGP Geography
for regional Weather Targeting.
- Attract attention: Weather Targeting displays ads based on current weather conditions. Advertisements designed to reflect the weather outside attract more attention and are more likely to motivate potential buyers to make their purchases.