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Ad Quality

Qualitätsmerkmale für ein hochwertiges Werbeumfeld

Messungen mit externen Dienstleistern belegen die hohe Qualität der Werbeplätze von
United Internet Media in allen wichtigen Qualitätsdimensionen:
Viewability, Ad Fraud und Brand Safety.

Das Portfolio aus hochwertigen und vertrauenswürdigen Marken garantiert Werbetreibenden eine Ausspielung ihrer Online-Kampagne in Brand Safety-Umfeldern. Der Anteil an Invalid Traffic auf den United Internet Portalen liegt unter 1%* und liegt damit deutlich unter dem Marktschnitt***.

Auch die Viewability der Werbeplätze liegt mit einem Durchschnitt von 75% für Desktop** und 69% overall über dem Marktschnitt***.

Sie möchten mehr darüber erfahren?
Gerne beraten Sie unsere Experten umfassend, wie Sie unsere Quality Features für Ihre digitalen Kampagnen effizient nutzen können. Wir freuen uns auf Ihren Anruf!


* Quelle: laufende Messungen mit Adition 2022
** Quelle: laufende Messungen mit Xandr und Google Jan. 2022
*** Quelle: BVDW Digital Marketing Quality Report, 2. JH 2021: Viewability 50/1 overall Ø  58,5% / Desktop Ø  66,3% / Mobile Ø 55,6% ; Detected Invalid Traffic Ø 3,1% (Video) / 5,9% (Display)

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