Data Privacy Guidelines
At United Internet Media GmbH in Montabaur, Germany, protecting your personal information is our top priority. Of course, we operate in line with all relevant data protection laws. The following data privacy guidelines are designed to explain just how we use your data.
1. DATA PROTECTION NOTICE OF UNITED INTERNET MEDIA GMBH
2. NAME AND ADDRESS OF DATA PROTECTION OFFICER
3. GENERAL INFORMATION ON DATA PROCESSING
4. PROVISION OF THE WEBSITE AND CREATION OF LOG FILES
5. USE OF COOKIES
6. NEWSLETTER
7. CONTACT FORM AND E-MAIL CONTACT
8. WEB ANALYSE BY INTERNAL WEB ANALYSIS TOOL
9. RIGHTS OF THE DATA SUBJECT
10. SELF-REGULATION CODE OF THE DDOW
11. INFORMATION ABOUT THE IAB TRANSPARENCY AND CONSENT FRAMEWORK (TCF)
1. Data Protection Notice of United Internet Media GmbH
The data controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the EU Member States as well as other regulations on data protection is:
United Internet Media GmbH
Elgendorfer Str. 57
56410 Montabaur
Germany
Tel.: +49 (0) 721 91374 - 1717
E-Mail: datenschutz@united-internet-media.de
Website: www.united-internet-media.de
2. Name And Address of the Data Protection Officer
On request, we will provide you with the information about your personal data stored in our systems free of charge and without delay. Please contact us in writing:
United Internet Media GmbH
Data Protection Officer
Elgendorfer Str. 57
56410 Montabaur
Or via E-Mail: datenschutz@united-internet-media.de
3. General Information On Data Processing
Scope of Personal Data Processing
We collect and process personally identifiable information of our users basically only where this is necessary for providing a functional website as well as our content and services. You have the right at any time, for reasons that arise from your particular situation, to prevent the processing of your personal data following Art. 6 (1) lit. (e) or (f) of GDPR for objection.
Legal Basis for the Processing of Data
Insofar as we obtain consent for processing operations of the data subject's personal data, Art. 6 (1)(a) GDPR serves as the legal basis.
For the processing of personal data required for the performance of a contract the contractual party of which is the data subject, Art. 6 (1)(b) GDPR serves as the legal basis. This also applies to processing operations required for the performance of precontractual measures. Insofar as processing of personal data is required for the fulfilment of a legal obligation applying to our company, Art. 6 (1)(c) GDPR serves as the legal basis.
If the processing is necessary to protect the vital interests of the data subject or another natural person, Art. 6 (1)(d) GDPR serves as the legal basis.
If the processing is necessary for the preservation of the legitimate interests pursued by our company or a third party and such interests are not overridden by the interests or fundamental rights and freedoms of the data subject, Art. 6 (1)(f) GDPR serves as the legal basis for the processing.
Data Deletion and Retention Period
The personal data of the data subject will be deleted or blocked once the purpose of storing no longer exists. Nonetheless, the data may be stored if this is stipulated by European or national legislature, union regulations, laws or other provisions to which the controller is subject. Blocking or deletion of data may also occur when a stipulated data retention period defined in the said regulations expires, except, the continued data storage is needed for the conclusion or performance of a contract.
4. Provision of the Website and Creation of Log Files
Description and Scope of the Data Processing
Like most standard websites, we use log files. Meaning, that our system automatically collects data and information of the visiting computer each time our website is accessed. The following data is collected in this process:
(1) date and time of access
(2) shortened internet protocol (IP) address of the visiting user's system
(3) a pseudonymous cookie ID
(4) information about the operating system and the browser used
(5) the accessed website
(6) the website from which the user reached the visited website (referrer)
However, none of the information stored in our log files, including but not limited to IP addresses, is linked to personally identifiable information or added together with other personal data of the user.
Legal Basis for Data Processing
Art. 6 (1)(f) GDPR serves as the legal basis for the temporary storage of data.
Purpose of the Data Processing
The log files are stored in order to ensure the functionality of the website. In addition, the data is used for optimising the website and safeguarding the security of our IT systems. The data is not analysed for marketing purposes in this context.
These purposes also constitute our legitimate interest in the data processing according to Art. 6 (1)(f) GDPR.
Data Retention Period
The data is deleted once it is no longer required for attaining the purpose of its collection. With regard to the collection of data for the provision of the website, this is the case when the respective session has been finished.
Possibility to Object and to Withdraw Consent
The collection of data for the provision of the website and the storage of data in log files are absolutely necessary for the operation of the website. Users may therefore not object to this
5. Use of Cookies
Description and Scope of the Data Processing
Our website uses cookies. Cookies are small text files that are stored in the Internet Browser and/or stored by the Internet Browser on the user's computer. When a user visits a website, a cookie may be stored in the user's operating system. This cookie contains a distinctive character string that facilitates the clear identification of the browser when the website is revisited.
Furthermore, we use cookies on our website that facilitate the analysis of the users' browsing behaviour.
A pseudonymous cookie ID may be transmitted this way.
It is not possible to attribute the data to the visiting user. The data is not stored together with other personal data of the users.
Legal Basis of the Data Processing
Art. 6 (1)(f) GDPR serves as the legal basis for the processing of personal data by using cookies.
Purpose of the Data Processing
The purpose of using analysis cookies is to improve the quality of our website and its content. Using analysis cookies gives us information on how the website is used so that we can continuously improve our services.
These purposes also constitute our legitimate interest in processing personal data according to Art. 6 (1)(f) GDPR.
Retention Period, Possibilty to Object and Withdraw Consent
Cookies are stored on the user's computer and transmitted to our website. Thus, you as user have full control over the use of cookies. You may deactivate or limit the transmission of cookies by changing the settings in your Internet Browser. Already stored cookies can be deleted any time. This may also be performed automatically. Though, if cookies for our website are deactivated, it may not be possible to use the full functionality of all website features.
6. Newsletter
Description and Scope of the Data Processing
Users have the option to subscribe to a free newsletter on our website. When registering for our newsletter, typed-in data from the input mask will be transferred to us (mandatory fields: Title, First Name, Last Name, E-Mail Address and Company). Furthermore, the time and date of your registration will be recorded.
We obtain your consent for the processing your data within the scope of the registration process by means of a confirmation E-Mail and referring to this Data Privacy Statement.
There is no data transfer to third parties associated with the data processing for the delivery of newsletters. The data is used exclusively for the delivery of our newsletters.
Legal Basis of the Data Processing
After having obtained the user's consent, Art. 6 (1)(a) GDPR serves as the legal basis for the data processing following the user's registration.
Purpose of the Data Processing
The user’s E-Mail address is collected to ensure the delivery of the newsletter.
The collection of other personal data within the scope of the registration process serves to personalise the newsletter and prevent misuse of the services or the used E-Mail address.
Data Retention Period
The data is deleted once it is no longer required for attaining the purpose of its collection. Therefore, the user's E-Mail address is stored as long as the subscription to the newsletter is active.
Possibility to Object and Withdraw Consent
The newsletter subscription may be cancelled by the affected user (data subject) at any time. Every newsletter contains an unsubscribe link for this purpose.
This also allows the withdrawing of consent to the storage of personal data collected during the registration process.
7. Contact Form and E-Mail Contact
Description and Scope of the Data Processing
Our website includes a contact form, which may be used to contact us electronically. When a user takes advantage of this possibility, the data entered into the input mask is transmitted to us and stored. This includes at least your first and last name as well as your E-Mail address. The time and date of your contact request will also be recorded.
We obtain your consent for processing the data within the scope of the sending process by asking you and referring to this Data Privacy Statement.
Alternatively, you may contact us via the E-Mail address or telephone number provided. In this case, the user's personal data sent via E-Mail will be stored.
The data is not transferred to third parties in this context but rather used exclusively for the handling of the conversation.
Legal Basis of the Data Processing
Art. 6 (1)(a) GDPR serves as the legal basis for the processing of data after the user's consent has been obtained.
Art. 6 (1)(f) GDPR serves as the legal basis for the processing of data that is transferred in line with sending an E-Mail.
Purpose of the Data Processing
The sole purpose of processing personal data from the input mask is to process the contact request. When contacting us via E-Mail, this also constitutes the required legitimate interest in the processing of the data.
Other personal data processed during the sending process serves to prevent misuse of the contact form and to safeguard the security of our IT systems.
Data Retention Period
The data is deleted once it is no longer required for attaining the purpose of its collection. For personal data from the input mask of the contact form and data submitted via E-Mail, this rule applies if the respective conversation with the user has ended. The conversation is considered completed when the circumstances indicate that the subject matter has been conclusively clarified.
Possibility to Object and Withdraw Consent
The user may withdraw his or her consent to the processing of personal data at any time. This right of withdrawal also applies to the storage of his or her personal data when contacting us via E-Mail. In that case, the conversation can not be continued and all personal data stored in the course of contacting us will be deleted.
8. Web Analysis by internal Web Analysis Tool
Scope of Personal Data Processing
We use an internal solution to analyse the traffic data of our website. Data that we analyse for the design of products and websites will not be transferred to third parties. The data is stored exclusively on our servers in Germany.
The software sets a cookie on the user's computer. When accessing our website, the following data will be stored:
(1) date and time of access
(2) shortened IP address of the visiting user's system
(3) a pseudonymous cookie ID
(4) information about the operating system and the browser used
(5) the accessed website
(6) the website from which the user reached the visited website (referrer)
Due to the software configuration the IP addresses are anonymised meaning that it is not possible to attribute the shortened IP address to the visitor’s computer.
Those log files are stored for seven days and pseudonymized analysis data for two months.
Legal Basis for the Processing of Personal Data
Art. 6 (1)(f) GDPR serves as the legal basis for processing the users' personal data.
Purpose of the Data Processing
The processing of our user’s personal data allows us to analyse our users' browsing behaviour. Evaluating the collected data allows us to compile information on the usage of our website's unique components. This helps us in continuously improving our website and its user-friendliness. Upon these purposes we constitute our legitimate interest in processing personal data according to Art. 6 (1)(f) GDPR. The anonymization of the IP address sufficiently takes into account the users' interest in safeguarding their personal data.
Data Retention Period
The data is deleted once it is no longer required for attaining the purpose of its collection.
Possibility to Object and to Withdraw Consent
Cookies are stored on the user's computer and hereupon transmitted to our website. Thus, you as user have full control over the use of cookies. You may deactivate or limit the transmission of cookies by changing the settings in your Internet Browser. Already stored cookies can be deleted any time. This may also be performed automatically. Though, if cookies for our website are deactivated, it may not be possible to use the full functionality of all website's features.
We offer our users the option to opt-out from the analysis process on our website. To do so please follow the corresponding link: www.united-internet-media.de/en/services/opt-inopt-out/ and the instructions on above webpage. While doing so another cookie is set in your system that signalizes our system to not store your data. If the user deletes the respective cookie earlier from his or her own system in the meantime, the opt-out cookie must be set once again.
8.1 tD Insights KPI Report
Description and scope of data processing
On our website, you have the option of requesting a KPI report free of charge. When you request it, the data from the input mask is transmitted to us (first name, last name, business e-mail address, company). In addition, the date and time of your request as well as the consent given, if any, are collected.
Legal basis for data processing
The legal basis for processing the data is the fulfilment of the contract, Art. 6 para. 1 lit. b DSGVO (sending the KPI report) or the protection of our legitimate interests, Art. 6 para. 1 lit. f DSGVO (information about our own similar products, as well as abuse prevention and IT security).
Purpose of data processing
The processing of the personal data from the input mask serves us to process your report request, the delivery of a total of four weekly KPI reports by e-mail as well as to inform you about our own similar products by e-mail.
The other personal data processed during the submission process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.
Duration of storage
The personal data you send us will be deleted as soon as they are no longer required to achieve the purpose for which they were collected, but no later than when you object to the processing of your personal data.
Your personal data submitted to us will also be deleted if you have not responded to an email request after a period of 90 days or if you have not provided us with the information requested for authentication and/or setup of your KPI reporting by us after a period of 90 days since our last corresponding email request.
Opt-out and opt-out options
The subscriber has the option at any time to unsubscribe from receiving the KPI Reports and to object to the use of their personal data to get informed about our similar products. In the event of an objection, the receipt of the KPI Report and further communication will cease, as this can only be done in each case by processing personal data. All personal data stored while contacting you will be deleted in accordance with the defined storage duration.
9. Rights of the Data Subject
Whenever your personal data is processed, you are a data subject within the meaning of the GDPR and entitled to enforce the following rights towards the controller:
Right to Access
You may request a confirmation from the data controller for the personal data concerning you processed by us. If such processing is performed, you may request access to the following information from the data controller:
(1) the purposes for which the personal data is processed;
(2) the categories of personal data that are processed;
(3) the recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed;
(4) the envisaged period for which the personal data concerning you will be stored, or, if concrete details are not possible in that respect, the criteria used to determine the storage period;
(5) the existence of the right to request rectification or deletion of personal data concerning you or the right to restriction of processing by the data controller or right to object to such processing;
(6) the existence of the right to file a complaint with a supervisory authority;
(7) any available information on the source of the data when the personal data is not collected from the data subject;
You are entitled to request information about whether personal data concerning you is transferred to a third country or an international organisation. In this context, you may request to be informed about the appropriate safeguards pursuant to Art. 46 GDPR relating to the transfer.
Right of Rectification
You are entitled to rectification and/or completion towards the controller insofar as the processed data concerning you is incorrect or incomplete. The controller is obligated to perform the rectification without delay.
Right to Restriction of Processing
Under the following conditions, you may request the restriction of processing of personal data concerning you if:
(1) you contest the accuracy of the personal data concerning you for a period of time that enables the controller to verify the accuracy of the personal data;
(2) the processing is unlawful and you oppose the deletion of the personal data and request the restriction of using the personal data instead;
(3) the controller no longer needs the personal data for the purposes of the processing, but you require this data for the establishment, exercise or defence of legal claims, or
(4) you have objected to the processing pursuant to Art. 21 (1) GDPR pending verification of whether the legitimate reasons of the controller override your reasons.
Where the processing of personal data concerning you has been restricted, this data – with the exception of its storage – may be processed only with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State.
If the processing was restricted according to the aforementioned conditions, you will be informed by the controller before the restriction is lifted.
Right to Deletion
Obligation to Delete
You may request from the controller the immediate delete the personal data concerning you. The controller is obligated to delete this data without undue delay provided that one of the following reasons applies:
(1) the personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed;
(2) you withdraw your consent on which the processing was based according to Art. 6 (1)(a) or Art. 9 (2)(a) and there is no other legal ground for the processing;
(3) you object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR;
(4) the personal data concerning you has been unlawfully processed;
(5) the personal data concerning you has to be deleted for compliance with a legal obligation of Union or Member State law to which the controller is subject;
(6) personal data concerning you has been collected in relation to services offered by information society services according to Article 8(1) GDPR.
Information to Third Parties
Where the controller has made the personal data concerning you public and is obligated pursuant to Art. 17 (1) to delete this data, the controller will take into account available technology and cost of implementation and reasonable technical measures to inform any controllers processing personal data concerning you to delete any links to this personal data including copies or replications of this personal data on your request.
Exceptions
The right to erasure does not apply if the processing is necessary:
(1) for exercising the right of freedom of expression and information;
(2) for compliance with a legal obligation which requires processing pursuant to EU or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for the establishment, exercise or defence of legal claims.
Right to Notification
Insofar as you have enforced your right to rectification, deletion or restriction of processing towards the controller, the controller is obligated to communicate such rectification, deletion or restriction of processing to each recipient to whom the personal data concerning you has been disclosed unless this proves impossible or involves disproportionate effort.
You are entitled to be notified by the controller about those recipients.
Right to Data Portability
You are entitled to receive the personal data concerning you which you have provided to the controller in a structured, commonly used and machine-readable format. Furthermore, you are entitled to transmit this data to any other controller without hindrance from the controller to which you provided the personal data insofar as:
(1) the processing is based on consent pursuant to Art. 6 (1)(a) GDPR or Art. 9 (2)(a) GDPR or an agreement pursuant to Art. 6 (1)(b); and
(2) the processing is carried out by automated methods.
In exercising this right, you are also entitled to have the personal data transmitted directly from one controller to another controller insofar as this is technically feasible. The rights and freedoms of other persons must not be affected by this.
This right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority that has been vested in the controller.
Right to Object
On grounds arising from your particular situation, you are entitled to object at any time to the processing of personal data concerning you that is based on Art. 6 (1)(e) or (f) GDPR.
The controller will no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing serves the establishment, exercise or defence of legal claims.
If the personal data concerning you is processed for direct marketing purposes, you are entitled to object at any time to the processing of personal data concerning you for the purposes of such marketing.
If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
In the context of the use of information society services – notwithstanding Directive 2002/58/EC – you may exercise your right to object by automated means using technical specifications.
Right to Withdraw Declaration of Consent Under Data Protection Law
You are entitled to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the legality of the performed processing based on the consent up to its withdrawal.
Right to Lodge a Complaint with a Supervisory Authority
Without prejudice to any other administrative or judicial remedy, you are entitled to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you believe that the processing of personal data relating to you infringes the provisions of the GDPR.
The supervisory authority with which the complaint has been lodged will inform the complainant on the progress and outcome of the complaint including the possibility of a judicial remedy pursuant to Art. 78 GDPR.
If we, contrary to expectation, are unable to clarify your data privacy concerns, please contact the supervisory authority responsible for United Internet Media:
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Rheinland-Pfalz (LfDI RLP),
Postfach 30 40
55020 Mainz
10. Self-Regulation Code of the DDOW
Practical data protection for the benefit of the users of the websites marketed by us (GMX, WEB.DE and 1&1) concerning online behavioural advertising is important to United Internet Media GmbH. In addition to the legal requirements and strict pseudonymization of the collected data, we therefore comply with the self-regulatory provisions of IAB Europe Framework for Online Behavioral Advertising and Deutscher Datenschutzrat Online Werbung (DDOW) (German Data Privacy Council for Online Advertising) relating to online behavioural advertising. You may view the applicable self-regulation code at the following link: http://www.youronlinechoices.com/de/nutzungsbasierte-online-werbung/
11. Information about the IAB Transparency and Consent Framework (TCF)
United Internet Media GmbH is a registered vendor (ID 831) with the Transparency and Consent Framework (TCF) of the Interactive Advertising Bureau Europe (IAB). Cookies are set on some partner sites for the purpose of processing advertising campaigns. United Internet Media uses the processing purposes listed below from TCF. The legal basis for data processing is Art. 6 (1) a) GDPR (consent).
Furthermore, United Internet Media GmbH is the marketer of the WEB.DE, GMX, and 1&1 portals (operated by 1&1 Mail & Media GmbH). The Transparency and Consent Framework (TCF) of IAB Europe is also used for the GDPR-compliant implementation of consent management for the processing of personal data on the aforementioned portals.
You can view and edit your settings on the portals at any time by clicking on the “Mehr Informationen” button under “Datenschutz-Einstellungen verwalten” via the following links:
English / Français / Español
Processing purposes requiring consent:
- Store and/or access information on a device
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
- Use limited data to select advertising
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
- Create profiles for personalised advertising
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
- Use profiles to select personalised advertising
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
- Create profiles to personalise content
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
- Use profiles to select personalised content
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects, such as by adapting the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
- Measure advertising performance
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
- Measure content performance
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
- Understand audiences through statistics or combinations of data from different sources
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
- Develop and improve services
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
- Use limited data to select content
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Special purposes:
- Ensure security, prevent and detect fraud, and fix errors
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them
- Deliver and present advertising and content
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Features:
- Match and combine data from other data sources
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
- Link different devices
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Finalités du traitement nécessitant un consentement:
- Stocker et/ou accéder à des informations sur un appareil
Les cookies, appareils ou identifiants en ligne similaires (par ex. identifiants de connexion, identifiants assignés de façon aléatoire, identifiants réseau) ainsi que toutes autres informations (par ex. type et informations de navigateur, langue, taille d’écran, technologies prises en charge, etc.) peuvent être conservés ou lus sur votre appareil pour reconnaître celui-ci à chacune de ses connexions à une application ou à un site Web, pour une ou plusieurs des finalités présentées ici.
- Utiliser des données limitées pour sélectionner la publicité
La publicité qui vous est présentée sur ce service peut être basée sur des données limitées, telles que le site Web ou l’application que vous utilisez, votre emplacement approximatif, votre type d’appareil ou les contenus avec lesquels vous interagissez (ou avez interagi) (par exemple, pour limiter le nombre de fois où une publicité donnée vous est diffusée).
- Créer des profils pour la publicité personnalisée
Les informations sur votre activité sur ce service (comme les formulaires que vous soumettez, les contenus que vous consultez) peuvent être conservées et conjuguées à d’autres informations vous concernant (par exemple, les informations de votre activité précédente sur ce service et d’autres sites Web ou applications) ou concernant des utilisateurs similaires. Ces informations servent ensuite à créer ou à améliorer un profil vous concernant (qui peut comporter d’éventuels centres d’intérêt et renseignements personnels). Votre profil peut être utilisé (également ultérieurement) pour présenter des publicités qui semblent plus pertinentes en fonction de vos centres d’intérêt éventuels par cette entité et d’autres entités.
- Utiliser des profils pour sélectionner des publicités personnalisées
La publicité qui vous est présentée sur ce service peut être basée sur vos profils publicitaires, qui peuvent être créés en fonction de votre activité sur ce service ou d’autres sites Web ou applications (comme les formulaires que vous soumettez, les contenus que vous consultez), ainsi que sur vos éventuels centres d’intérêt et renseignements personnels.
- Créer des profils de contenus personnalisés
Les informations concernant votre activité sur ce service (par exemple, les formulaires que vous soumettez, les contenus non publicitaires que vous consultez) peuvent être mémorisées et conjuguées à d’autres informations vous concernant (tels que les informations de votre activité précédente sur ce service ou d’autres sites Web ou applications) ou concernant des utilisateurs similaires. Ces informations servent ensuite à créer ou à améliorer un profil vous concernant (qui peut comporter, par exemple, d’éventuels centres d’intérêt et renseignements personnels). Votre profil peut servir (également à toute date ultérieure) à présenter des contenus qui semblent plus pertinents par rapport à vos éventuels centres d’intérêt, par exemple en adaptant l’ordre dans lequel les contenus vous sont présentés afin qu’il soit d’autant plus facile pour vous de trouver des contenus correspondant à vos centres d’intérêt.
- Utiliser des profils pour sélectionner des contenus personnalisés
Les contenus qui vous sont présentés sur ce service peuvent être basés sur vos profils de personnalisation de contenu, qui peuvent correspondre à votre activité sur ce service ou d’autres services (par exemple, les formulaires que vous soumettez, le contenu que vous consultez), les éventuels centres d’intérêt et renseignements personnels, par exemple en adaptant l’ordre de présentation des contenus afin qu’il soit d’autant plus facile pour vous de trouver (sans publicité) des contenus correspondant à vos centres d’intérêt."
- Mesurer la performance des publicités
Les informations concernant la publicité qui vous est présentée et la manière dont vous interagissez avec elles peuvent être exploitées pour déterminer dans quelle mesure une publicité a été efficace pour vous ou d’autres utilisateurs et si les objectifs de la publicité ont été atteints. Par exemple, si vous avez vu une publicité, si vous avez cliqué dessus, si elle vous a conduit à acheter un produit ou à visiter un site Web, etc. Ces informations s’avèrent très utiles pour appréhender la pertinence des campagnes publicitaires.
- Mesurer la performance des contenus
Les informations concernant les contenus qui vous sont présentés et la manière dont vous interagissez avec ceux-ci peuvent servir à déterminer si des contenus (non publicitaires), par exemple, ont atteint leur public cible et correspondent à vos centres d’intérêt. Par exemple, si vous lisez un article, visionnez une vidéo, écoutez un podcast ou consultez une description de produit, combien de temps avez-vous passé sur ce service et les pages Web que vous visitez, etc. Ces informations s’avèrent très utiles pour comprendre la pertinence des contenus (non publicitaires) qui vous sont présentés.
- Comprendre les publics par le biais de statistiques ou de combinaisons de données provenant de différentes sources
Des rapports peuvent être générés en fonction de la combinaison d’ensembles de données (comme les profils d’utilisateurs, les statistiques, les études de marché, les données analytiques) concernant vos interactions et celles d’autres utilisateurs avec des contenus publicitaires ou (non publicitaires) afin d’identifier les caractéristiques communes (par exemple, pour déterminer quels publics cibles sont les plus réceptifs à une campagne publicitaire ou à certains contenus).
- Développer et améliorer les services
Les informations sur votre activité sur ce service, telles que vos interactions avec des publicités ou du contenu, peuvent être très utiles pour améliorer les produits et services et pour créer de nouveaux produits et services en fonction des interactions des utilisateurs, du type d’audience, etc. Cette finalité spécifique n’inclut pas le développement ou l’amélioration des profils et des identifiants des utilisateurs.
- Utiliser des données limitées pour sélectionner le contenu
Le contenu qui vous est présenté sur ce service peut être basé sur des données limitées, telles que le site Web ou l’application que vous utilisez, votre emplacement non précis, votre type d’appareil ou le contenu avec lequel vous interagissez (ou avez interagi) (par exemple, pour limiter le nombre de diffusions d’une vidéo ou d’un article à votre attention).
Finalités du traitement spécial:
- Assurer la sécurité, prévenir et détecter la fraude et réparer les erreurs
Vos données peuvent être utilisées pour surveiller et prévenir les activités inhabituelles et potentiellement frauduleuses (par exemple, en ce qui concerne la publicité, les clics publicitaires par des robots), et s’assurer que les systèmes et processus fonctionnent correctement et en toute sécurité. Elles peuvent également être utilisées pour corriger les problèmes que vous, l’éditeur ou l’annonceur pouvez rencontrer dans la diffusion de contenus et de publicités et dans votre interaction avec ceux-ci.
- Fournir et présenter des publicités et du contenu
Certaines informations (telles qu’une adresse IP ou des capacités d’appareil) sont utilisées pour assurer la compatibilité technique du contenu ou de la publicité, et pour faciliter la transmission du contenu ou de la publicité à votre appareil.
Fonctionnalités:
- Mettre en correspondance et combiner des données à partir d’autres sources de données
Les informations concernant votre activité sur ce service peuvent être associées et combinées à d’autres informations vous concernant et provenant de diverses sources (par exemple, votre activité sur un service en ligne distinct, votre utilisation d’une carte de fidélité en magasin ou vos réponses à une enquête), à l’appui des finalités expliquées dans le présent avis.
- Relier différents appareils
À l’appui des finalités expliquées dans le présent avis, votre appareil pourrait être considéré comme probablement lié à d’autres appareils qui vous appartiennent ou appartiennent à votre foyer (par exemple, parce que vous êtes connecté(e) au même service sur votre téléphone et votre ordinateur, ou parce que vous pouvez utiliser la même connexion Internet sur les deux appareils).
Propósitos de procesamiento sujetos a consentimiento:
- Almacenar la información en un dispositivo y/o acceder a ella
Las cookies, los identificadores de dispositivos o los identificadores online de similares características (p. ej., los identificadores basados en inicio de sesión, los identificadores asignados aleatoriamente, los identificadores basados en la red), junto con otra información (p. ej., la información y el tipo del navegador, el idioma, el tamaño de la pantalla, las tecnologías compatibles, etc.), pueden almacenarse o leerse en tu dispositivo a fin de reconocerlo siempre que se conecte a una aplicación o a una página web para una o varias de los finalidades que se recogen en el presente texto.
- Uso de datos limitados para seleccionar anuncios básicos
La publicidad que se presenta en este servicio puede basarse en datos limitados, tales como la página web o la aplicación que esté utilizando, tu ubicación no precisa, el tipo de dispositivo o el contenido con el que está interactuando (o con el que ha interactuado) (por ejemplo, para limitar el número de veces que se presenta un anuncio concreto).
- Crear perfiles para publicidad personalizada
La información sobre tu actividad en este servicio (por ejemplo, los formularios que rellenes, el contenido que estás consumiendo) puede almacenarse y combinarse con otra información que se tenga sobre tu persona o sobre usuarios similares (por ejemplo, información sobre tu actividad previa en este servicio y en otras páginas web o aplicaciones). Posteriormente, esto se utilizará para crear o mejorar un perfil sobre tu persona (que podría incluir posibles intereses y aspectos personales). Tu perfil puede utilizarse (también en un momento posterior) para mostrarte publicidad que pueda parecerte más relevante en función de tus posibles intereses, ya sea por parte nuestra o de terceros.
- Utilizar perfiles para seleccionar la publicidad personalizada
La publicidad presentada en este servicio puede basarse en tus perfiles publicitarios, que pueden reflejar tuactividad en este servicio, en otras páginas web o aplicaciones (tales como los formularios con los que interactuas o el contenido que visualizas), tus posibles intereses y los aspectos personales.
- Crear un perfil para personalizar el contenido
La información sobre tu actividad en este servicio (por ejemplo, los formularios con los que interactuas o el contenido no publicitario que visualizas) puede almacenarse y combinarse con otra información relativa a tu persona (por ejemplo, tu actividad pasada en este servicio o en otras páginas web o aplicaciones) o sobre otros usuarios de similares características. Posteriormente, esto se utiliza para la creación o la mejora de tu perfil (que podría incluir, por ejemplo, tus posibles intereses y aspectos personales). Tu perfil se puede utilizar (también en el futuro) para presentar aquel contenido que parezca más relevante en función de tus posibles intereses; por ejemplo, adaptando el orden en el que se muestra el contenido para que sea aún más sencillo encontrar el que coincida con tus intereses.
- Uso de perfiles para la selección de contenido personalizado
El contenido que se te presenta en este servicio puede basarse en un perfilde personalización de contenido que se haya realizado previamente sobre tu persona, lo que puede reflejar tu actividad en este u otros servicios (por ejemplo, los formularios con los que interactúas o el contenido que visualizas), tus posibles intereses y aspectos personales. Un ejemplo de lo anterior sería la adaptación del orden en el que se te presenta el contenido, para que así te resulte más sencillo encontrar el contenido (no publicitario) que coincida con tus intereses.
- Medir el rendimiento de la publicidad
La información sobre qué publicidad se te presenta y sobre la forma en que interactúas con ella puede utilizarse para determinar lo bien que ha funcionado un anuncio en tu caso o en el de otros usuarios y si se han alcanzado los objetivos publicitarios. Por ejemplo, si has visualizado un anuncio, si has hecho clic sobre el mismo, si eso te ha llevado posteriormente a comprar un producto o a visitar una página web, etc. Esto resulta muy útil para comprender la relevancia de las campañas publicitarias.
- Medir el rendimiento del contenido
La información sobre qué contenido se te presenta y sobre la forma en que interactúas con él puede utilizarse para determinar, por ejemplo, si el contenido (no publicitario) ha llegado a su público previsto y ha coincidido con sus intereses. Por ejemplo, si hasleído un artículo, si has visualizado un vídeo, si has escuchado un “pódcast” o si has consultado la descripción de un producto, cuánto tiempo has pasado en esos servicios y en las páginas web que has visitado, etc. Esto resulta muy útil para comprender la relevancia del contenido (no publicitario) que se te muestra.
- Comprender al público a través de estadísticas o a través de la combinación de datos procedentes de diferentes fuentes
Se pueden generar informes basados en la combinación de conjuntos de datos (como perfiles de usuario, estadísticas, estudios de mercado, datos analíticos) respecto a tus interacciones y las de otros usuarios con el contenido publicitario (o no publicitario) para identificar las características comunes (por ejemplo, para determinar qué público objetivo es más receptivo a una campaña publicitaria o a ciertos contenidos).
- Desarrollo y mejora de los servicios
La información sobre tu actividad en este servicio, como tu interacción con los anuncios o con el contenido, puede resultar muy útil para mejorar productos y servicios, así como para crear otros nuevos en base a las interacciones de los usuarios, el tipo de audiencia, etc. Esta finalidad específica no incluye el desarrollo ni la mejora de los perfiles de usuario y de identificadores.
- Uso de datos limitados con el objetivo de seleccionar el contenido
El contenido que se presenta en este servicio puede basarse en datos limitados, como por ejemplo la página web o la aplicación que esté utilizando, tu ubicación no precisa, el tipo de dispositivo o el contenido con el que estás interactuando (o con el que has interactuado) (por ejemplo, para limitar el número de veces que se te presenta un vídeo o un artículo en concreto).
Fines especiales de procesamiento:
- Garantizar la seguridad, evitar y detectar fraudes, y eliminar fallos
Tus datos pueden utilizarse para supervisar y evitar las actividades inusuales y potencialmente fraudulentas (por ejemplo, en relación con la publicidad, o con actividad realizada por bots), así como para asegurar que los sistemas y los procesos funcionen de forma correcta y segura. Asimismo, se puede utilizar para corregir cualquier problema que tú, el editor/medio de comunicación o el anunciante podáis encontraros a la hora de la entrega del contenido y los anuncios, así como en tu interacción con ellos. - Ofrecer y presentar publicidad y contenido
Cierta información (como una dirección IP o las capacidades del dispositivo) se utiliza para garantizar la compatibilidad técnica del contenido o de la publicidad, así como para facilitar la transmisión del contenido o del anuncio a tu dispositivo.
Funciones:
- Cotejo y combinación de datos procedentes de otras fuentes de información
La información en relación con tu actividad en este servicio puede cotejarse y combinarse con otra información sobre tu persona procedente de diversas fuentes (por ejemplo, tu actividad en un servicio en línea independiente, tu uso de una tarjeta de fidelización en la tienda o tus respuestas a una encuesta) en apoyo de los fines que se explican en este documento. - Vincular diferentes dispositivos
En apoyo de las finalidades que se explican en este documento, tú dispositivo podría considerarse como vinculado a otros dispositivos que te pertenezcan o sean de tu hogar (por ejemplo, porque ha iniciado sesión en el mismo servicio tanto desde tu teléfono como desde tu ordenador, o porque podrías haber utilizado la misma conexión a Internet en ambos dispositivos).